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United Methodist Communications

Identifying as a board or an agency will give you credibility at the General Conference and with your constituents within the denomination. To download all versions of this logo, click the “Download All Files” button below.

Download All Files

NOTE: The downloadable files are available in .AI, .EPS, .JPG, and .PNG formats.

 

Guidelines

Every logo has been carefully and thoughtfully crafted. Each component has been given a particular font and weight of font so that the user can quickly read, identify, and distinguish individual organizations. Further, the hierarchy of information ensures that the importance of each element, in relation to the other elements, is shown legibly.

 

Leave Free Space

Please keep free space around all logos. Nothing should crowd the logo or encroach into the space around it. This free space should be no smaller than 3 units of measure extending from the outermost edges of the logo.

A unit of measure is defined by one half of the height of the top portion of the cross.

 

Do not use the logo smaller than the minimum size requirements

In order to maintain legibility, there are minimum size requirements. Please never display the logo at less than ¼ inch. This measurement is taken from the top of the abbreviation to the bottom of the full agency name.

 

Do not alter the language

Please don’t use another abbreviation other than what has already been approved.

 

Do not alter the colors

Please do not modify the colors in any way.

 

Do not rearrange the elements

Please don’t rearrange the elements. Each part has been intentionally given a particular font, weight, and hierarchy in order to present the information best.

 

Understanding the Parts

Using your agency logo requires some understanding of what all the parts are, and how they work together.

1

THE CROSS AND FLAME

 

2

THE ABBREVIATION OF YOUR FULL AGENCY NAME

 

3

YOUR FULL AGENCY NAME

 

4

THE DENOMINATION NAME

 

Each of these has been given a particular font and weight of font for ease of use and visibility. Further, the design of information to ensure provides the needed importance to element. This enhances readability.

By honing in on specific parts of the logo, we can speak more precisely to certain audiences.

 

Full Logo

The full logo is preferable for use when you would like to employ the full expression of the logo.

The full United Methodist Communications logo is also available in Spanish.

 

Download
 

Internal Logo

The internal audience logo is preferable for use when your primary audience is internal.

The full United Methodist Communications logo is also available in Spanish.

 

Download
 

External Logo

The external audience logo is preferable for use when your primary audience is external.

 

Download
 

Horizontal Logo

The Brand Promise + full logo is preferable for use when you would like to place your logo adjacent to the Brand Promise in a horizontal context.

 

Download
 

Vertical Logo

The Brand Promise + full logo is preferable for use when you would like to place your logo adjacent to the Brand Promise in a vertical context.

 

Download
 

Stacking with other Agencies

Some occasions call for two or more agencies to represent themselves at the same time. In those instances, we have made a special usage of the logos. We call this special usage a vertical stack and a horizontal row.

Making this mockup of the logos requires a bit of special knowledge of how design tools work. If you would like your agency displayed with another agency, we would be happy to help set this up for you. Watch the video below on how to stack with other agency logos.
Please contact UMCOM to stack your agency logo with other agencies.