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Subbrands

Some agencies have special subbrands or campaigns. The first thing to consider is if the subbrand or campaign is a public-facing or internal communication. If the work is more public-facing, you might consider giving the campaign its own logo (e.g., Rethink Church). If your work is internal, read this section to learn more. To download all agency subbrand logo templates, click the "Download All Files" button below.

To download all agency logo templates, click the "Download All Files" button below.

Download All Files

NOTE: All downloadable files are in Photoshop (.PSD) format.

 

Understanding the Parts

Using this logo requires some understanding of what all the parts are, how they work together, and how they differ from the agency logo.

 

1

THE CROSS AND FLAME

This remains the same.

2

SUBBRAND NAME

We have introduced color to the name and lowercase lettering.

3

ASSOCIATED AGENCY NAME

The agency name goes below so that viewers know what agency the division is attached to.

4

DENOMINATION NAME

This remains the same.

 

Templates

Fonts are included in template files.

 

Download
 

Example

This is an example of the Techshop subbrand of United Methodist Communications.

 

Logo with Brand Promise

The subbrand logo can work in conjunction with the Brand Promise. In this instance, the Brand Promise setup sits above the subbrand name in bold, followed by the corresponding agency name in a lighter weight.

 

Templates

Subbrands can use the following templates for a Brand Promise unique to the subbrand.

Fonts are included in template files.

 

Download
 

Example

This is an example of the Techshop subbrand of United Methodist Communications. The Brand Promise setup sits above the subbrand name in bold, followed by the corresponding agency name in a lighter weight.

 

Questions

Our team is here to help. Please brand@umcom.org