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Cross and Flame

The Cross and Flame is highly recognizable. When people notice our Cross and Flame logo, they connect it with The United Methodist Church. This is a positive linkage, as the people in your neighborhood can immediately recognize The United Methodist Church.

Our national advertising efforts help to strengthen awareness and promote a positive perception of the church. Connecting the symbols to the brand empowers us all.

One of the ways this recognition occurs is through consistent use of the logo. This page is designed to help you do that.

To download all Cross and Flame logos, click the "Download All Files" button below.

Download All Files

NOTE: The downloadable files are available as PDF, .JPG, and .PNG formats. Thus, they can be opened in programs ranging from Photoshop to Windows Photo Viewer.

 

 

Brand Guidelines

When using the brand promise logo or the Cross and Flame, there are important guidelines to remember. Only local churches and official United Methodist agencies may use the insignia to identify United Methodist work, programs and materials. Thus, it is not permitted for use by individuals for personal purposes.

Trademark Symbol

This refers to the capital R inside a circle that rests to the bottom right of the Cross and Flame. Because the Cross and Flame is legally protected, the trademark symbol must accompany it in all uses and should not be altered in its size or position. Only local churches and official United Methodist agencies may use the insignia to identify United Methodist work, programs and materials. Thus, it is not permitted for use by individuals for personal purposes.

To learn more, visit www.gcfa.org/trademarks.

Establishing the Unit of Measure

In order to create a unified system of logos, there must be a unit of measure to serve as the foundation for all subsequent measures.

This unit is relative, meaning the unit cannot be defined as a metric unit. Rather, it's related to the object used to define it. Because of the consistent use of the Cross and Flame throughout the logos, it is used to define the unit of measure.

Defining the Unit

Please keep free space around the Cross and Flame. Nothing should crowd the logo or encroach into the space around it. This free space should be no smaller than 3 units of measure extending from the outermost edges of the mark.

The Brand Promise operates on a new unit of measure that takes into account its proportionately larger cross. This unit of measure is not applied to any other logo.

 

Guidelines

When using the brand promise logo or the Cross and Flame, there are important guidelines to remember.

 

Leave free space

Please keep free space around the Cross and Flame. Nothing should crowd the logo or encroach into the space around it. This free space should be no smaller than 3 units of measure extending from the outermost edges of the mark.

 

Do not alter the components

Please don't alter the components. "Only use the logo exactly as detailed above--and do not change it as shown to the right."

 

Do not alter the colors

Please don’t change the colors. The black is 100% black but the red is more particular. The exact color specifications are available in the color palette. No matter what, you are not allowed to use any other shade or color of red, or swap the placement of the colors among themselves.

 

Cross and Flame

This is the Cross and Flame.

 

Color

This is the primary color state of the Cross and Flame.

 

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Black + White

There is now a “stroke” or line around the cross. Since there is no color to distinguish between the Cross and the Flame, the stroke helps to define the shapes. You only need this stroke when the Cross and Flame are both black or both white.

 

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White with Red

This is the white with red variation of the Cross and Flame.

 

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