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Cross and Flame

 

The Cross and Flame is highly recognizable. When people notice our Cross and Flame logo, they connect it with The United Methodist Church. This is a positive linkage, as the people in your neighborhood can immediately recognize The United Methodist Church.

Our national advertising efforts help to strengthen awareness and promote a positive perception of the church. Connecting the symbols to the brand empowers us all.

One of the ways this recognition occurs is through consistent use of the logo. This page is designed to help you do that.

To download all Cross and Flame logos, click the "Download All Files" button below.

Download All Files

NOTE: The downloadable files are available as PDF, .JPG, and .PNG formats. Thus, they can be opened in programs ranging from Photoshop to Windows Photo Viewer.

 

Brand Guidelines

When using the brand promise logo or the Cross and Flame, there are important guidelines to remember. Only local churches and official United Methodist agencies may use the insignia to identify United Methodist work, programs and materials. Thus, it is not permitted for use by individuals for personal purposes. Read more in our Branding at a Glance guide and detailed Brand Manual.

Trademark Symbol

This refers to the capital R inside a circle that rests to the bottom right of the Cross and Flame. Because the Cross and Flame is legally protected, the trademark symbol must accompany it in all uses and should not be altered in its size or position. Only local churches and official United Methodist agencies may use the insignia to identify United Methodist work, programs and materials. Thus, it is not permitted for use by individuals for personal purposes.

To learn more, click here.

 

Color

This is the primary color state of the Cross and Flame.

 

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