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Colors

This section contains specifics for The United Methodist Church color palette and instructions for proper application of the palette.

 

 

Application of Color

In order to maintain a cohesive aesthetic, the color palette should be applied in a proportionate manner.

 

Naturally, the primary red is strikingly more significant than the rest of the palette, so its usage must be purposeful and strategic when used.

That being said, red is the primary color and is to serve as the foundation for the rest of the colors.

The burgundy and the neutrals add depth and breadth to this red, while simultaneously anchoring it.

The complimentary colors should be used in the smallest proportion, in the form of accent.

 

Red

The red palette is comprised of the primary UMC Red, and various shades derived from it.

 

RED - PRIMARY

CMYK: 3, 100, 85, 0
RGB: 231, 0, 51
Hex: e70033

 

PANTONE 1805

CMYK: 22, 97, 89, 13
RGB: 175, 41, 46
Hex: af292e

 

PANTONE 1815

CMYK: 32, 92, 82, 39
RGB: 122, 36, 38
Hex: 7a2426

 
 

Neutrals

The neutral palette is designed to offset and compliment the striking nature of the palette.

 

BLACK - PRIMARY

CMYK: 75, 68, 67, 90
RGB: 0,0,0
Hex: 000000

 

PANTONE 425

CMYK: 65, 55, 52, 27
RGB: 87, 90, 93
Hex: 575a5d

 

PANTONE 421

CMYK: 30, 22, 25, 0
RGB: 181, 183, 180
Hex: b5b7b4

 
 

Accents

Accent colors are to be used where highlighting or emphasis is needed. These colors are not to be used as body copy.

 

PANTONE 7401

CMYK: 5, 8, 29, 0
RGB: 242, 227, 188
Hex: f2e3bc

 

PANTONE 110

CMYK: 17, 31, 100, 1
RGB: 216, 170 ,0
Hex: d8aa00

 

PANTONE 125

CMYK: 27, 43, 100, 5
RGB: 186, 139, 0
Hex: ba8b00

 

PANTONE 442

CMYK: 36, 23, 27, 0
RGB: 167, 178, 177
Hex: a7b2b1

 

PANTONE 7545

CMYK: 71, 54, 43, 18
RGB: 81, 98, 111
Hex: 51626f

 

PANTONE 384

CMYK: 48, 29, 100, 6
RGB: 142, 147, 0
Hex: 8e9300