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Colors

Though red and black are the two main colors associated with The United Methodist Church, there are additional colors that play a significant role in the visual identity of our denomination.

On this page, you’ll see those colors and discover how they are deployed in our creative work.

Next to each color, you’ll note its Pantone number and the color values associated with the RGB (red, green, blue), CMYK (cyan, magenta, yellow, black), and hex color systems.

 

Application of Color

Our primary red (most often seen in our Cross and Flame) is the most vibrant and meaningful color in our palette, so its usage must be purposeful. This is the red that serves as the foundation of the overall palette. You’ll note its placement in the navigation of this site and its use as the color of our page links.

The burgundy and neutral colors help to provide a contrast to the primary red. For an example, see the gray and black used at the top of our pages in contrast to the white text.

The accent colors (shown further down the page) should be used sparingly in print and online work for highlighting or points of emphasis.

 

Red

The red palette is comprised of the primary UMC Red, and various shades derived from it.

 

RED — PRIMARY

CMYK: 0, 93, 79, 0
RGB: 228, 0, 43
Hex: e70033

 

PANTONE 1805

CMYK: 22, 97, 89, 13
RGB: 175, 41, 46
Hex: af292e

 

PANTONE 1815

CMYK: 32, 92, 82, 39
RGB: 122, 36, 38
Hex: 7a2426

 
 

Neutrals

The primary black is most noticeable in the United Methodist Cross and Flame. As the color of the cross, the black contrasts well with the primary red flame.

The grays serve as a neutral counterbalance to the more vibrant colors in the palette.

 

BLACK — PRIMARY

CMYK: 75, 68, 67, 90
RGB: 0,0,0
Hex: 000000

 

PANTONE 425

CMYK: 65, 55, 52, 27
RGB: 87, 90, 93
Hex: 575a5d

 

PANTONE 421

CMYK: 30, 22, 25, 0
RGB: 181, 183, 180
Hex: b5b7b4

 
 

Accents

These colors are often used to enhance ads or to border photos and visuals. Accent colors widen our palette and provide contrast with our more often-used colors. These can be used by local churches or other United Methodist entities to give their websites or printed pieces a more colorful scope.

Because text doesn’t work well in these colors, we recommend that these not be used for body copy.

 

PANTONE 7401

CMYK: 5, 8, 29, 0
RGB: 242, 227, 188
Hex: f2e3bc

 

PANTONE 110

CMYK: 17, 31, 100, 1
RGB: 216, 170 ,0
Hex: d8aa00

 

PANTONE 125

CMYK: 27, 43, 100, 5
RGB: 186, 139, 0
Hex: ba8b00

 

PANTONE 442

CMYK: 36, 23, 27, 0
RGB: 167, 178, 177
Hex: a7b2b1

 

PANTONE 7545

CMYK: 71, 54, 43, 18
RGB: 81, 98, 111
Hex: 51626f

 

PANTONE 384

CMYK: 48, 29, 100, 6
RGB: 142, 147, 0
Hex: 8e9300