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Brick by Brick

Building better communications brick by brick


By Laura Buchanan*

In our fast-paced world, communications and technology are rapidly evolving and always under construction.

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A sketch of the front door of the United Methodist Communications' booth at the 2016 General Conference

That’s the idea behind United Methodist Communications booth at the 2016 General Conference, themed “Building the church’s communications ministry.”

Attendees are invited to come by the booth to fill their communications toolbox and learn more about how to build their own church’s communications ministry, as well as to pick up some giveaways in thanks for dropping by. Located in the Oregon Convention Center, Exhibit Hall A, booth number 155, the booth is open for the duration of the event, May 10- 20.

New ideas from the experts
United Methodist Communications supports all areas of local church communications – whether by suggesting fresh ideas for an existing effort or by offering guidance to help a brand new project get started on the right foot.

Visitors to the booth will have a chance to chat with communications experts in the areas of:

  • Social media and digital communication
  • Web services
  • ICT4D (communication technology for social good)
  • Local church outreach and marketing

There will also be a Connections Center, providing information about services such as United Methodist News Service, Connectional Giving and international language resources.

Informational materials in the booth will be in multiple languages, ensuring that attendees from around the world can learn more about tools for communications ministry. Consultation services will also be available for delegates from the Central Conferences, offering support and troubleshooting advice in bringing communication strategies to a variety of settings.

Build, learn and engage
The booth will house much more than just one-on-one expert advice. Visitors can also:

  • Join in constructing a community-built church and watch the progress throughout the conference. Attendees will be asked to #TellUMComYourStory by personalizing a brick with a hand-written message touting the best thing about their church, along with the church’s name and location. Participants are encouraged to share a selfie with their brick through social media.
  • Stay in the loop on General Conference conversation by keeping an eye on the social media screen, constantly updating with real-time posts using the official hashtag of the event, #UMCGC.
  • Participate in live training sessions, such as “Social media basics: how to engage in the conversation,” which will occur in the booth at various times and dates during the conference. These learning opportunities will be announced via a message board at the booth’s entrance.

To learn more about United Methodist Communications’ tools, services and products, visit


*Laura Buchanan is a public relations specialist at United Methodist Communications, Nashville, Tennessee.