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Brand Standards
Denominational Branding
United Methodist Communications’ toolkit provides all assets and guidelines needed for maintaining visual consistency. These resources make It easy for local churches, annual conferences, general agencies and other denominational entities to adopt more unified branding across our global connection.
Your church and annual conference are strengthened by connecting with the symbols of the brand. Below, you’ll find downloadable logos, guidelines for fonts and colors, and more.
You can also check out our Branding at a Glance guide and the detailed Brand Manual for further information.
Logos
Cross and Flame
The Cross and Flame is the most recognizable symbol of The United Methodist Church. This benefits our denomination, as people in communities around the world immediately recognize and connect with The United Methodist Church. Read more
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Brand Promise
The “Brand Promise” is our commitment to everyone who interacts with The United Methodist Church. To reinforce this promise, we display it in a consistent and legible way, specifically as it relates to our logo.
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Need a new church logo? We can help!
We have established a way for your local church to use the Cross and Flame while retaining your unique identity. Upon request, United Methodist Communications will develop a United Methodist-branded logo for your church at no charge.
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Usage Guidelines
Branding at a Glance
This handy two-page guide summarizes the brand standards of The United Methodist Church.
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Fonts
Learn more about the complete and exclusive list of brand-standard fonts and how to apply them.
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If you have specific questions about branding of The United Methodist Church, please email [email protected].
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