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Brand Promise

The “Brand Promise” is our commitment to everyone who interacts with The United Methodist Church. To reinforce this promise, we want to display the text in a consistent and legible way, specifically as it relates to our logo.

To download all Brand Promise logos, click the "Download All Files" button below.

Download All Files

NOTE: The downloadable files are available in .PNG format. Thus, they can be opened in programs ranging from Photoshop to Windows Photo Viewer.

 

 

Guidelines

When using the brand promise logo or the Cross and Flame, remember these important points.

 

Minimum size requirements

In addition to the above rules, there are also minimum size requirements in order to maintain legibility.

Standard - Minimum Size

When spelled out, our Brand Promise and denomination are quite long. This means we have to be sensitive to legibility and to the display of the promise in non-horizontal settings. Please never display the Brand Promise at less than ¼ inch. This measurement is taken from the top of the Brand Promise to the bottom of the denomination name.

Stacked - Minimum Size

Please never display the stacked version at less than 1 inch. This measurement is taken from the top of the Brand Promise to the bottom of the denomination name.

 

Standard Usage

When used, the Brand Promise always sits to the right of the logo along with the indication “The people of The United Methodist Church.” Notice it sits on top, and is smaller than the denomination name. This gives a proper hierarchy to the promise in relation to us, the people.

 

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Stacked Usage

If you are displaying the Brand Promise in a non-horizontal space, like a banner ad on a website, then you would use the stacked version.

Currently available in English and Spanish.

 

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