Church Marketing Plan
Step 3: Strategy Choosing The Right Destination Will Make All the Difference
Overview
Now that Your Marketing Plan Team has:
- Completed Step 1: Values & Vision and has identified your church’s:
- Values
- Demographics
- Vision
- Key Messaging/Elevator Statement
- Completed Step 2: Perception & Needs and has identified:
- Perception
- Needs
It’s time to take the third step to focus on Church Strategy. This step will help your Marketing Team:
- Set the direction and narrow the scope of your marketing resources so you can connect who you are (Values & Vision) with the people you want to reach (Target Audience).
- Defines what you want to accomplish within a designated amount of time.
Step 3: What's Involved in Church Strategic Planning
Homework
- Homework 1: Church Strategy & S.W.O.T.
- Homework 2: Target Audience
- Homework 3: Strategic Objectives
- Homework 4: Goals
- Homework 5: Resources
Action Steps
- Action Step: Church Strategy Retreat
Marketing Plan Deliverables
- S.W.O.T.
- Target Audience
- Strategic Objective
- Goals
- Resources
Homework
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What will I learn?
During this step, your team will conduct a S.W.O.T. analysis to help you develop your Church Marketing Plan and Church Strategy based on your church's:
- Strengths
- Weaknesses
- Opportunities
- Threats
Reading through this section and reflecting on work conducted so far will help you:
- Keep the vision fresh so you can point the Strategy toward it.
- Draw conclusions from previous steps' findings so you can contribute toward and help determine your MARKETING PLAN Strategy.
- Prepare you for the Strategy Retreat by helping you understand:
- What a S.W.O.T. analysis is and how it works toward your Strategy.
- What a Target Audience is and why your church needs to identify its primary target audience.
- What are your Strategic Objectives.
- What Goals are and how your church can define success.
- How to focus Resources so they support the Strategy.
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One to two hours (longer if you choose to do further study).
Download worksheets Homework 1: Strategy & S.W.O.T
Homework 2: Target Audience
Homework 3: Strategic Objectives
Homework 4: Goals
Homework 5: Resources
Action Steps
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Who?
Marketing Plan Team members will participate in a Strategy Retreat.
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How long will it take?
Planning: Two to three weeks.
Retreat: Three to four hours.
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Why?
During this step, your team will come back together for a Strategy Retreat where you will conduct a S.W.O.T. analysis. This process helps you develop your strategy based on your church's:
- Church Strengths
- Church Weaknesses
- Church Opportunities
- ChurchThreats
What will I Accomplish?
From that process, you will determine your MARKETING PLAN’S:
Target Audience:
- Who are the people you will focus your primary marketing toward?
Strategic Objective:
- What is something your church will do to connect with your Target Audience in a way that brings them into a new relationship with your church?
Church Goals:
What do you want your MARKETING PLAN strategy to accomplish? How will you know if you are successful?
Church Resources:
- What resources (financial, human, facilities) do you have available? How do you prioritize resources to accomplish your goals.
Resources
- Making the Best of a "Situation"
- Who Is My Church's Target Audience and Where Do I Find Them?
- TAG's Transforming Church Resources
- Purpose Driven Church
- Less Clutter, Less Noise
Download Step Three
- Church Strategy: Choosing The Right Destination Will Make All the Difference
- Church Marketing Plan Worksheet - Complete Document
