Advertising: Direct Mail
Overview
United Methodist Communications offers a selection of direct-mail postcards that complement the national television commercials ("spots"). These cards, all carrying the "open hearts" promise, are available in horizontal or vertical layouts, and also range from full-color to spot color to black-and-white. View direct mail postcards.
A FEW FACTS ABOUT DIRECT-MAIL ADS Direct-mail advertising is a powerful marketing tool if done correctly. No other medium allows you to target your audience so exactly. And you will know almost immediately if your direct-mail adverting program is a success, and what your return on investment is because it is an immediate response medium. People either respond immediately, or they don't.
In order to achieve the full impact of a direct-mail campaign, we strongly recommend that any direct-mail effort be simultaneously supported by another type of outreach, such as newspaper or radio. Keep in mind you can expect a 1 percent - 3 percent response range from a direct-mail campaign of 1,000+ cards.
Mailing list companies can provide very specific, very targeted lists. The key is to know who your best prospects are. The more specific you can be with your mailing, the better you will do. Remember, the most important item for success with your direct-mail advertising is the quality of your mailing list. Look in your local Yellow Pages for direct-mail companies.
For further direct mail assistance, go to the online United States Postal Service (USPS) Direct Mail assistance web area: http://www.usps.com/directmail/
