Newspaper Advertising

    Overview
     

    Igniting Ministry offers a large selection of newspaper ads in each expression. Each newspaper ad carries the "Open Hearts" promise and can be customized with your local church name and information. These ads range in size and also range from full-color to spot color to black-and-white. One whole expression (theme) is devoted to classified ads.

    In addition to the traditional full- and half-page newspaper ad sizes, several small ads are available - all fully customizable with your local message. Note: all ads are not available in all sizes.  View newspaper ads.

    A FEW FACTS ABOUT NEWSPAPER ADVERTISING


    Newspaper will never carry the same emotional impact as television or radio but it does allow persons to reference the ad many times. As a general rule, it reaches about 55 percent of our intended audience.

    Fifty-seven percent of U.S adults read a daily newspaper. Sixty-seven percent read a Sunday paper. Each spends almost 45 minutes per day reading at least one paper, and more than an hour on Sunday.

    The more than 1,600 daily papers in the United States have a combined circulation approaching 58 million. The more than 7,000 weekly papers have a combined circulation of more than 50 million.

    If you are trying to reach unchurched people, don't put your ad in the religious section - you're preaching to the choir. Rather, put it in the sports, business, or classifieds section. However, if you're trying to attract church shoppers or occasional churchgoers, the reilgion section is your best bet.

    Your ad should appear in the same place in the newspaper at least weekly for an indefinite period [forever]. Expect to run your newspaper advertising for at least two. It takes some time to build trust. And if you quit, you have to start all over again. Don't waste your money starting a newspaper-advertising program if you can't give it time to work. A smaller ad run regularly is better than a big ad run once.

    SEE ALL THE NEWSPAPER ADS


    You can view and order or download all the newspaper ads online at the Media Warehouse .

    NEWSPAPER AD SIZES

     

    Full-page 6-column x 21 13" x 21"
    Half page 6-column x 10.5" 13" x 10.5"
      5-column x 8" 10.8125" x 8"
    Quarter-page 3-column x 10.5" 6.4375" x 10.5"
      2-column x 5.25" 4.25" x 5.25"
      3-column x 3.5" 6.4375" x 3.5"
    How to
     
    Igniting Ministry offers more than 70 newspaper ads which compliment the national television commercials ("spots"). These ads range in size and also range from full color to spot color to black and white. One whole expression (theme) is devoted to classified ads.

    There are six Igniting Ministry expressions which convey different messages of putting faith in action, see God in the everyday, copy with the unexpected and more. Many of these ads also have companion direct mail pieces and door hangers.

    In addition to the traditional full- and half-pages newspaper ad sizes, you now have a wider selection of smaller ads fully customizable with your local message. Note: all ads are not available in all sizes. Here are the different ways ad sizes might be described:

    AD SIZES

    Full-page 6-column x 21 13" x 21"
    Half page 6-column x 10.5" 13" x 10.5"
      5-column x 8" 10.8125" x 8"
    Quarter-page 3-column x 10.5" 6.4375" x 10.5"
      2-column x 5.25" 4.25" x 5.25"
      3-column x 3.5" 6.4375" x 3.5"

    Contact Us

    This will not reach a local church, district or conference office. InfoServ* staff will answer your question, or direct it to someone who can provide information and/or resources.

    Phone
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    *InfoServ ( about ) is a ministry of United Methodist Communications located in Nashville, Tennessee, USA. 1-800-251-8140

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