Training: Crisis Planning and Response

Communicating Under Pressure

This highly interactive workshop focuses on effective crisis communications—both internal and external—and development of essential skills for successfully handling media interviews during a crisis. It also provides in-depth information on crisis planning, prevention and response and how social media can contribute to a crisis.

This one-and-a-half day workshop is vital for anyone whose responsibility includes identifying and responding to a crisis, and who may speak directly to the news media.

Participants will learn how to:

Participants will practice planning crisis response, and will get numerous on-camera experiences, answering reporters’ questions during simulated crises. The interviews are followed by individual and group critiques.

Participants will also receive valuable take-home materials, including a reference guide on crisis communications, templates, coaching materials, practice crisis scenarios, information needed to prepare a crisis plan, and a video of their on-camera interviews.

Before the training, each participant will be asked to complete an individual needs assessment questionnaire, to help in understanding each person’s experience and role in the organization.

• Day One
  Fundamentals of crisis planning, basic crisis communications strategies, developing effective messages, hands-on exercises, interview practice sessions and interviews while on camera.
• Day Two
  Development of an organizational crisis plan, reaching your audiences, more on-camera interviews and feedback.

The cost of this course is $349. Participation is limited to ten persons, so register early.

For more information, contact Diane Degnan at 615-742-5406 or ddegnan@umcom.org, or register online at http://www.umcom.org/crisiscommunications