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Learn More about Rethink Church


As the next evolution of the "Open hearts. Open minds. Open doors." welcoming and advertising campaign, RETHINK CHURCH seeks to redefine the church experience beyond the church doors and invite people to become engaged in the world. The campaign aims to spark a global conversation around the question, "What if church were a verb?" Browse through the information below to learn more about the Rethink Church campaign.

Rethink Church 101

Everything you need to know about this major campaign of The United Methodist Church Read More

Why does The United Methodist Church advertise?

Innovative, research-based advertising builds awareness of the church and extends an invitation to people searching for deeper meaning in life. Read More

Conversation Starter

“Rethink Church” bears a dual message strategy for church outsiders and insiders alike. Read More

Theological Foundation and Campaign Research

Rethink Church is not a call to find a new theology. Learn about its roots in scripture and solid communications research. Read More

Frequently Asked Questions

Want to know the Why, Who, How, and When about Rethink Church? Read More