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Rethink Church


RETHINK CHURCH is the welcoming campaign of The United Methodist Church and encourages a global spiritual dialogue both within and outside the church. The campaign seeks to redefine the church experience as one that extends beyond our doors and seeks to transform the world. 

The primary audience for the campaign is seekers — those who are either outside a faith community or dissatisfied with their current one, and are looking for a different spiritual experience. People seeking a church community can become involved at various entry level — many of them non-traditional — such as volunteering with groups outside the church building and even through making online connections.

At the same time, the campaign seeks to connect with the people in the pews of The United Methodist Church. It calls us to see our local church in a much broader way — not solely as a building in which we worship, but as a conduit into our communities through which we may live out our faith by touching people's lives. As the awareness created by the campaign draws seekers to congregations, local churches have an opportunity to actively show what rethinking church looks like.


Why does The United Methodist Church advertise?

Innovative, research-based advertising builds awareness of the church and extends an invitation to people searching for deeper meaning in life. Read More

Learn More about Rethink Church

RETHINK CHURCH seeks to redefine the church experience beyond the church doors and invite people to become engaged in the world. Read More

Put Your Beliefs Into Action

Find out how your church can show the local community "Open hearts, Open minds, and Open doors." Read More