RETHINK CHURCH is the welcoming campaign of The United Methodist Church and encourages a global spiritual dialogue both within and outside the church. The campaign seeks to redefine the church experience as one that extends beyond our doors and seeks to transform the world.
The primary audience for the campaign is seekers — those who are either outside a faith community or dissatisfied with their current one, and are looking for a different spiritual experience. People seeking a church community can become involved at various entry level — many of them non-traditional — such as volunteering with groups outside the church building and even through making online connections.
At the same time, the campaign seeks to connect with the people in the pews of The United Methodist Church. It calls us to see our local church in a much broader way — not solely as a building in which we worship, but as a conduit into our communities through which we may live out our faith by touching people's lives. As the awareness created by the campaign draws seekers to congregations, local churches have an opportunity to actively show what rethinking church looks like.
Questions Campaign Videos
RETHINK CHURCH's campaign, “Our Beliefs, Their Words,” features :30 and :15 spots of children asking God their questions. View
Why does The United Methodist Church advertise?
Innovative, research-based advertising builds awareness of the church and extends an invitation to people searching for deeper meaning in life. Read More
New national advertising messages encourage childlike faith
The denomination is extending an invitation to people searching to give their lives deeper meaning through the words of children sharing their thoughts about open hearts, minds and doors. Read More