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Petitions submitted by United Methodist Communications to General Conference 2016

Total Number of Pages: 1 (plus rationale in separate text file)
Suggested Title: “Managing and Promoting The United Methodist Church Brand”

Discipline Paragraph or Resolution Number: Discipline ¶1806
General Church Budget Implications: None
Global Implications: Yes

¶1806.22  The General Commission on Communication shall be responsible for setting the official brand guidelines of The United Methodist Church. Such branding guidelines shall be consistent with the standards established by the General Council on Finance and Administration to preserve the integrity of the denomination's intellectual property (see ¶¶ 807.10-.11, 2502). The commission shall work with the General Council on Finance and Administration to ensure the use of the cross and flame logo at every level of the church. (See ¶807.10)

Rationale for proposed ¶1806.22

The United Methodist Church can best present a unified image and message to the communities it serves through effective brand management. Different practices across the church have resulted in fragmentation of the brand. United Methodist Communications is working at every level of the church to strengthen brand and awareness by setting standards and guidelines. It will also work with the General Council on Finance and Administration to ensure that the cross and flame logo is used properly and effectively at every level of the church.

Total Number of Pages: 1
Suggested Title: “Organization”
Discipline Paragraph or Resolution Number: Discipline ¶1807
General Church Budget Implications: None
Global Implications: Yes

Amend ¶ 1807 as follows:

 ¶ 1807. Organization—1. Membership—The membership of the General Commission on Communication shall be composed of twenty-eight twenty-seven members as follows:
a) Three Two bishops, including at least one from the United States and one from the Central Conferences named by the Council of Bishops.
b) Sixteen Eleven members elected by the jurisdictional conferences based on the following formula: North Central—3 2, Northeastern—3 2, South Central—4 3, Southeastern—4  3, and Western—2 1. It is recommended that at least one of the persons elected by the jurisdictional conferences be a racial or ethnic person.
c) Two A total of seven members of the Central Conferences, plus one bishop referenced above, named by the Council of Bishops.
d) Seven additional members elected by the commission to ensure membership of persons with expertise in communication.
e) The additional members shall be nominated by a committee composed of one commission member designated from each jurisdiction and one of the member bishops.
f) In order to ensure inclusiveness, the composition of the commission shall reflect the major recognized categories of Church members (see ¶ 705.3c).

Rationale for revised ¶1807
The General Commission on Communication will be adding five central conference delegates in order to increase central conference representation. The new board size will be 27.