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Past MyCom Articles

 

Amplify impact in global health appeals with a simple communication model

As a leader, you inspire others to act on opportunities for living out our calling to help others. Find the communications efforts that work best for year-end initiatives. Read More

How to make you church website visitor-friendly

Your church website is the new front door for your church. More and more, people are checking out locations online first before visiting in person—particularly young adults; and churches... Listen

14 ways churches unintentionally send signals of unwelcome

Make sure your church -- from the people to the curb -- are visitor-ready. Here's a checklist of 14 unintentional and commonly overlooked roadblocks. Read More

How to get started with Facebook ads - Part 2

This episode of the MyCom Church Marketing Podcast is the second of two parts on Facebook advertising, and today our guest is Alejandro Reyes. Alejandro is the genius behind Church... Listen

How to visualize your ministry workflows and to-do list

Finding an app that works for visually‑inclined people can be difficult. Kanban is a system built to be visual and is available through many free apps. Read More

The attention and power of the creative moment

You only have a brief time to grab someone's attention and encourage them to learn more about what you have to offer. Read More

Make spirits bright with a seeker-friendly outreach event this Christmas

Discover how to plan and host a festive, fun Christmas outreach event that attracts all of your community -- even people unaffiliated with a church. Read More

How to improve the design of your church communication materials

This screencast will guide you through easy, inexpensive ways to improve everything from your church's bulletin to the signage inside and outside your building. View

How to get started with Facebook ads - Part 1

This episode of the MyCom Church Marketing Podcast is the first of two parts on Facebook advertising, and today we will walk you through what you need to know to... Listen

How to communicate with church members in the wake of tragedy

Whether it’s a natural disaster or other crisis, your communications matter before, during and after the event. An ill-considered or ill-timed response could be dangerous as well as costly... Read More

How the church can celebrate Christmas with simplicity

Celebrating with simplicity doesn’t have to mean pruning everything you love. Learn what to cut so you can still go big minus the burnout. Read More

How to clean up your church website

Church websites can get messy quickly, and without regular maintenance, they can get downright out of control. If it has been awhile since the last cleanup of your ministry's site,... Listen

7 ways to overcome bad PR and rebuild trust

Bad things happen. How you respond is critical not only to the recovery from the situation but also your credibility. Here are the basics. (We hope you never need them!) Read More

The who, what, why of giving your most effective speech in any setting

Pick up speechwriting tips from preacher and best-selling writer, Adam Hamilton, to help you connect with your audience. Read More

Connecting new people to the Church

This podcast episode focuses on the lifecycle process of bringing new people into the church. It's the final episode of four in the Church Growth Series. Listen

Apple’s new tools can boost your church live streams as well as life balance

Separate hype from real ministry applications in this review of the September 12, 2018, Apple keynote event. Learn why a phone is just as good as a camcorder to live stream. Read More

Guest readiness and hospitality are greater than being nice

This podcast episode focuses on guest readiness and is the third episode of four in the Church Growth Series. Listen

Beat the email “blahs” with 5 helpful but simple writing hints

Are you communicating your messages as effectively as possible through email? This infographic highlights five simple tips to crafting a more compelling message. Read More

Leader Spotlight

Each month we will highlight leaders and their ministries, which we hope will inspire. encourage and equip you in your own ministry contexts. Read More

8 steps to declutter and make the best impression

For a church, every interaction matters and makes an impression. Eliminating clutter helps your church focus more on hospitality and ministry. Read More

Plan outreach events that build relationships and growth

This podcast focuses on outreach events that will help your church build relationships and get connected with the community. Listen

Protect members (and ministries) from costly identity theft

There are a number of steps that you can take to protect people’s information and safeguard the church. Read More

Is Your Church Ready for Growth?

While all churches should want to grow, change is difficult. We need to first ask ourselves if we are ready and make sure the church is healthy enough to grow. Listen

How to record the history of your church

Your church has a story to tell, and your congregation wants to hear it. Here are a few tips to help you share the history of your church. Read More

How to make your emails more memorable

Email doesn’t have to be boring! Check out these great ideas to make sure your emails never get ignored. Read More

Turn boring announcements into engaging Facebook posts

Facebook is a great way to reach and inform your community, but if posts don't generate engagement they will get buried. Here are several ways to turn your announcements into... Read More

llustration by Cindy Caldwell, United Methodist Communication using iPhone mockup by Taras Demindyuk, Behance.com and Facebook Live mockup by Daniel Reese, Dribble.com.

13 tips for improving your Facebook Live broadcasts

Facebook Live isn’t just for streaming worship or doing a quick check-in from an event. It can also be a platform for discipleship content like Q&As, prayer sessions... Read More

Simple email automation for churches

Email communication is only truly effective if we are sending the right messages at the right time. Today, we're discussing email automation with church communications expert, Kenny Jahng. Listen

How to use Adobe Spark for easy church graphic design

Here's a great screencast tutorial on how Adobe Spark can help your church create sermon series graphics, scripture quotes, event posters and much more! Read More

According to Ginger Gaines-Cirelli, preachers need to address the pain, injustice, confusion, and chaos in the world. She offers guidance on approaching controversial issues in meaningful and responsible ways. Image courtesy of the Lewis Center for Church Leadership.

4 tips for preaching on politically-charged topics

According to Ginger Gaines-Cirelli, preachers need to address the pain, injustice, confusion, and chaos in the world. This guidance will help you approach controversial issues in meaningful and responsible ways. Read More

Where to start with church branding (part 2)

In the last episode on branding 101 we discussed writing for your target audience. Today we're covering several more branding basics. Joining us today is Chris Heiden, Brand Creative Manager for... Listen

How to organize communication requests at your church

In churches of any size, it can be hard to stay on top of every request. With planning and free digital tools, you can design a system that works for... Read More

Getting the entire congregation involved in communication efforts

Just like symphonies are made up of people who play different roles, churches need to divide the task of communicating internally and externally among volunteers. Read More

Improve your Instagram ministry with one simple change

Instagram can be an effective tool for ministry, but standard profiles lack some of the features and information needed to take a strategic approach. Consider converting to a business profile... Read More

Are you snapping your teens? A case for Snapchat in church

According to a recent survey, 75% of teens age 13-17 use Snapchat. The fun, casual nature of Snapchat lets you build closer relationships with teens than often happen online. Read More

7 deadly sins of church social media

Lots of places tell you what to do on social media, but what about things to avoid? These are seven reliable ways to undermine the time and effort you're putting... Read More

The Facebook strategy you need to quit today

In early 2018, Facebook announced changes to the News Feed and how content is distributed. Here's what churches need to know. Read More

Where to start with church branding (part 1)

Today we're tackling the topic of writing for your audience, a lesson in branding 101. How do we say the right things to the right people? Joining us is Laura Buchanan,... Listen

"How we work" with Cathy Bien

Today, we're kicking off a new podcast feature called "How we work," where amazing United Methodists share their expertise with YOU! Our first guest is Cathy Bien, Director of Communications... Listen

Making the jump to video announcements with Laurens Glass

Announcements are a double-edged sword in church marketing. They are necessary to be in the know, but they can also be a real drag. Today we're talking about the pros,... Listen

Build a better women’s ministry with technology

Despite their stressful schedules, women need ways to become more spiritually engaged. Here are a few tips to help your busy ladies find downtime, fun and fellowship. Read More

Marketing your church to moms: how to do it better

Marketing your church to moms goes way beyond honoring them on Mother’s Day. Here’s how you can do it better. Read More

Repurposing content for social media with Steven Adair

You know your ministry needs to be active on social media, but have you ever stared at the screen at a loss for what to post? You're not alone! But... Listen

Why you need to understand how your congregation learns

Each person has a unique learning style. Adapt your method of delivery to better teach a congregation full of people who learn differently. Read More

How to find a mentor and be a mentor

Even experienced church leaders can profit from the reinforcement of a good mentor. There are many advantages to this partnership, both to the mentor and the protégé. Read More

Typography 101 with Troy Dossett

The power of words can be amplified or undermined by the very letterforms that make up those words. In this episode, class is in session for Typography 101. We are joined... Listen

Which social media platform is the best for getting your message out? Illustration by Cindy Caldwell, United Methodist Communications.

Facebook vs. Twitter: Which social media advertising to use?

Social media is a crucial platform for getting your message out. But how do you choose which service to use? Get some tips from a professional marketer. Read More

How to write right to attract readers

Twenty-six letters. From these emerge written or spoken masterpieces (or “mehs”) — not to mention job security for Vanna White. Unfortunately, the following clichés, made-up words and grammar offenses also... Read More

Bridging the generation gap

How do we reach emerging generations without leaving behind previous generations? To help us answer this question, we're talking today with Jeanette Yates, Director of Communications at Southside UMC in... Listen

How to incorporate holidays in church communication

Holidays offer both the opportunity to engage and the potential for missteps. These tips will help you navigate the collision between holidays and holy days. Read More

How to make church memes and why they matter

Lighten up and ride the wave of viral memes as a part of your marketing strategy. Learn how to promote events, recruit volunteers and share scriptures with style! Read More

How to use location as a social media secret weapon

Facebook and Instagram have introduced new features and updated existing ones that highlight location. Utilizing these features offers the opportunity to be seen by more people in your community. Read More

Marketing magnets that bring new people to you!

All churches want to connect and engage with people in their community. Lead magnets, a tool common in business but uncommon in the church world, provide a way to begin... Read More

Major Facebook News Feed changes

Mark Zuckerberg recently announced some big changes to Facebook's News Feed. So we'll walk you through the changes and offer some great ideas about how churches can adapt. Listen

It is time to resurrect Facebook Groups

Conventional wisdom has been to focus on Facebook Pages rather than Groups. Thanks to a renewed focus from Facebook, groups are back and can help online communities connect more deeply. Read More

Essential podcasts for United Methodist Leaders

Podcasts give us levity and wisdom while we're waiting around. Here's 12 United Methodist podcasts covering the gamut of communications, technology, leadership, lectionary, young people's ministry and more! Read More

Introducing new MyCom Podcast host, Dan Wunderlich!

Dan Wunderlich is a United Methodist extension minister who gets fired up about teaching leaders how to use communication and creativity to share the greatest story ever told. Help welcome... Listen

What churches can learn from the Olympics

The Olympics never fail to unite and inspire, but do so in the face of challenges familiar to the church marketer. What can the church learn about motivating such engagement? Read More

Step-by-step church marketing plan tool

Today we’re talking about the newly optimized FREE Church Marketing Plan tool. We've streamlined the process and provided forms so you can off-load some of the work on us.... Listen

How a small church can build a big marketing plan

Learn how small churches with limited resources can dream big and achieve their goals for local visibility. Read More

How to plan a winning Super Bowl party!

What about the legal issues? Can you accept donations? Relax. It's much easier than you think. Here are several ideas to help your church host an awesome party! Read More

Psychology of giving: Change the way you ask to get more

If you want to help your congregation give more, check out these tips and tricks based on fundraising psychology. Read More

How to better communicate with your congregation

These ideas will help you make sure that all your messages — from the Sunday sermon to event announcements — are being clearly and consistently communicated to everyone in your congregation. Read More

The ethics of church marketing

Church marketing isn't about sales. It’s about understanding your community. Today, we’re going to clear the air. We’re going to get biblical and dive in to the... Listen

3 New Year’s resolutions for church communicators

Online communication is constantly changing. If we don't adapt, we will be ignored or forgotten. Adopting these three resolutions will help you keep up with the techniques and approaches that... Read More

How to set church goals for the new year

New Year’s resolutions aren’t just for individuals; goals are important for the church as well. Check out these tips for creating church goals this year. Read More

How can virtual volunteers help your church?

Even when they can’t be physically present, there are people who would love to lend a hand in cyber service. Make a plan and start recruiting virtual volunteers today. Read More

How to do short-term missions the right way

Short-term mission journeys can be amazing experiences for volunteer teams and the communities they serve. But, if they aren’t done well, they can do more harm than good. Read More

How to use social media to restore trust in the church

Trust is central to the relationship between your church and community. Discover actionable tips that turn your online channels into powerful tools for building that trust. Read More

How to respond to trolls, haters, and honest feedback on Facebook

It is not a matter of if, but when, you will have to deal with negative content on your church’s Facebook page. Learn how to handle these touchy situations. Read More

Bring the beauty of the arts to your church

While the church often incorporates the musical arts into worship, there are a variety of other artists who can use their talents to glorify God. Read More

How to climb out of the creativity rut

Are you in a sermon slump? Are your ministries monotonous? Are you lacking inspiration, imagination and ingenuity? Check out these ideas to inspire creativity. Read More

One bite at a time: Event planning made easy

Make your event planning more manageable by breaking it into smaller pieces. Check out these great resources to plan your next big event. Read More

How to help your congregation cope with grief

While each situation is different, there are a variety of ways your church can offer spiritual comfort and support during difficult times. Read More

Hoover Dam: A church lesson on problem solving

Every challenge encountered in the construction of this engineering marvel was met with innovative solutions. Lessons from its history can help you navigate and solve challenges in your own church. Read More

How to give your church’s Facebook page a facelift

Discover new ideas to freshen up your church's Facebook page and increase engagement. Read More

Learn the 3 dimensions of excellent content

Understanding all three of these dimensions will move your content from flat to fully formed content that will help drive engagement and get people in pews. Read More

How to foster spiritual disciplines in the church

Help your congregants become closer to Christ by making spiritual disciplines a reality in the congregation’s life and in individual lives. Read More

5 lessons from a hilarious spoof on contemporary worship

"Sunday's Coming" is a "movie trailer" made by a large church poking fun at their own worship. It's obviously a spoof, but also contains some powerful lessons. Read More

How to write a terrific sermon title and why it matters

If your sermon is like a sandwich, then the title is the bread — not the condiments. Here’s how you can create a terrific title. Read More

How to rock your mobile website

Fewer people are viewing your website via desktop these days. Use these tips to help navigate the road to an awesome mobile-first web strategy. Read More

4 big ideas from successful startups to revitalize church

Some startups produce innovative products at a pace that rivals companies 10 times their size! How can churches learn from these successful startups? Read More

Creating excellent content pieces to help attract your community is essential, but all that work can be for naught if your audience never reads it. Image by IPGGutenbergUKLtd, iStockPhoto.com.

4 pitfalls that make people ignore you

These common pitfalls can make your marketing fall flat. Use these tips to keep your audience engaged. Read More

Using video to promote your church. Image by PublcDomainPictures, Pixabay.com. Inset worship image by Kathleen Barry, United Methodist Communications.

5 out-of-the-box ways to use video to promote your church

Unleash your video creativity to increase the effectiveness of your church promotion. Read More

How to attract millennials to your church

Learn what millennials like and what turns them off. Seek out personal relationships with them, and help them see the relevance of the church for the world and for their... Read More

5 creative ways your church can celebrate Independence Day

Use these creative ideas to help your church celebrate the birth of our nation, while also keeping Christ at the center. Read More

4 ways to use Facebook Live at church beyond the worship service

Extend your livestream ministry and connect with a growing online congregation. Read More

Keep your congregation connected during the summer

Take advantage of technology, Find-A-Church and giving opportunities to help maintain church ties when people can't physically attend services or small groups. Read More

10 more ways to use Instagram to promote your church (part 2)

If you have a good grasp on using Instagram for ministry, then dive deeper and learn even more ways to promote your church and connect your congregation. Read More

An outstretched child's hand holding a flower on top of a mother's hand. Image by Blanka Šejdová, Pixabay.com.

Honor moms on Mother’s Day without hurting others

For those who are experiencing pain, this day of celebration can make things worse. How can we honor mothers while also being sensitive to these feelings? Read More

50 ideas for opening lines in church lessons

Having an interesting and imaginative first line can help pique interest and get your listeners to pay attention. Read More

Weathering the storm: Solutions to 4 major pastor problems

As the “go-to” person for calming the storm, where do you turn when you find yourself in the middle of one? Let God guide the way with these tips. Read More

6 powerful search engines help you find the best results

Ever hit a dead end with Google results? Google is geared for the masses, which is why you should know about these alternatives. Read More

Critical thinking. Photo illustration by Cindy Caldwell, United Methodist Communications.

Separating fact from fiction: A guide to critical thinking

How can we limit the impact of viral falsehoods in the Information Age? How can we guard against being manipulated? What would Jesus share? Read More

How much should your church spend on marketing?

Be intentional about putting your church marketing budget to work in the best way possible to do the important work of evangelism. Read More

Innovative online practices to engage your members during Lent. Photo illustration by Kathleen Barry, United Methodist Communications.

Online engagement ideas for Lent

Lent is a time of reflection. Here are some creative ways churches can engage members and potential visitors during Lent. Read More

The imposition of ashes is a sign of repentance and a reminder of our mortality. Photo illustration by Kathleen Barry, United Methodist Communications.

Give up the spiritual lint during Lent

Lent is a period of self-reflection, repentance, prayer, fasting and self-denial — a spiritual cleaning of sorts. Consider these ideas to engage your congregation during Lent. Read More

Simple Holy Week and Easter ideas that inspire

Enhance your worship space and create interactive opportunities to make the season really come alive for your congregation. Read More

Image of Christ with crown of thorns. Image by Stephen Burton, CreationSwap.com.

7 awesome ideas for Holy Week and Easter

Easter is quickly approaching. If you've been racking your brain for ideas, these tips for engaging your congregation in creative ways require minimal effort and cost. Read More