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Simple email automation for churches

Email communication is only truly effective if we are sending the right messages at the right time. Today, we're discussing email automation with church communications expert, Kenny Jahng. Listen

How to use Adobe Spark for easy church graphic design

Here's a great screencast tutorial on how Adobe Spark can help your church create sermon series graphics, scripture quotes, event posters and much more! Read More

According to Ginger Gaines-Cirelli, preachers need to address the pain, injustice, confusion, and chaos in the world. She offers guidance on approaching controversial issues in meaningful and responsible ways. Image courtesy of the Lewis Center for Church Leadership.

4 tips for preaching on politically-charged topics

According to Ginger Gaines-Cirelli, preachers need to address the pain, injustice, confusion, and chaos in the world. This guidance with help you approach controversial issues in meaningful and responsible ways. Read More

Where to start with church branding (part 2)

In the last episode on branding 101 we discussed writing for your target audience. Today we're covering several more branding basics. Joining us today is Chris Heiden, Brand Creative Manager for... Listen

How to organize communication requests at your church

In churches of any size, it can be hard to stay on top of every communications request — from announcements to social media posts and more. With a little planning and... Read More

Getting the entire congregation involved in church communication efforts

Just like symphonies are made up of people who play different roles, churches need to divide the task of communicating internally and externally among volunteers. Read More

Improve your Instagram ministry with one simple change

Instagram can be an effective tool for ministry, but standard profiles lack some of the features and information needed to take a strategic approach. Consider converting to a business profile... Read More

Are you snapping your teens? A case for Snapchat in church (part 1)

The fun, casual nature of Snapchat lets you build the kind of intimate relationships people claim can never happen online. Read More

7 deadly sins of church social media

Lots of places tell you what to do on social media, but what about things to avoid? These are seven reliable ways to undermine the time and effort you're putting... Read More

The Facebook strategy you need to quit today

In early 2018, Facebook announced changes to the News Feed and how content is distributed. Here's what churches need to know. Read More

Where to start with church branding (part 1)

Today we're tackling the topic of writing for your audience, a lesson in branding 101. How do we say the right things to the right people? Joining us is Laura Buchanan,... Listen

"How we work" with Cathy Bien

Today, we're kicking off a new podcast feature called "How we work," where amazing United Methodists share their expertise with YOU! Our first guest is Cathy Bien, Director of Communications... Listen

Making the jump to video announcements with Laurens Glass

Announcements are a double-edged sword in church marketing. They are necessary to be in the know, but they can also be a real drag. Today we're talking about the pros,... Listen

Build a better women’s ministry with technology

Despite their stressful schedules, women need ways to become more spiritually engaged. Here are a few tips to help your busy ladies find downtime, fun and fellowship. Read More

Marketing your church to moms: how to do it better

Marketing your church to moms goes way beyond honoring them on Mother’s Day. Here’s how you can do it better. Read More

Repurposing content for social media with Steven Adair

You know your ministry needs to be active on social media, but have you ever stared at the screen at a loss for what to post? You're not alone! But... Listen

Why you need to understand how your congregation learns

Each person has a unique learning style. Adapt your method of delivery to better teach a congregation full of people who learn differently. Read More

How to find a mentor and be a mentor

Even experienced church leaders can profit from the reinforcement of a good mentor. There are many advantages to this partnership, both to the mentor and the protégé. Read More

Typography 101 with Troy Dossett

The power of words can be amplified or undermined by the very letterforms that make up those words. In this episode, class is in session for Typography 101. We are joined... Listen

Which social media platform is the best for getting your message out? Illustration by Cindy Caldwell, United Methodist Communications.

Facebook vs. Twitter: Which social media advertising to use?

Social media is a crucial platform for getting your message out. But how do you choose which service to use? Get some tips from a professional marketer. Read More

How to write right to attract readers

Twenty-six letters. From these emerge written or spoken masterpieces (or “mehs”) — not to mention job security for Vanna White. Unfortunately, the following clichés, made-up words and grammar offenses also... Read More

Bridging the generation gap

How do we reach emerging generations without leaving behind previous generations? To help us answer this question, we're talking today with Jeanette Yates, Director of Communications at Southside UMC in... Listen

How to incorporate holidays in church communication

Holidays offer both the opportunity to engage and the potential for missteps. These tips will help you navigate the collision between holidays and holy days. Read More

How to make church memes and why they matter

Lighten up and ride the wave of viral memes as a part of your marketing strategy. Learn how to promote events, recruit volunteers and share scriptures with style! Read More

How to use location as a social media secret weapon

Facebook and Instagram have introduced new features and updated existing ones that highlight location. Utilizing these features offers the opportunity to be seen by more people in your community. Read More

Marketing magnets that bring new people to you!

All churches want to connect and engage with people in their community. Lead magnets, a tool common in business but uncommon in the church world, provide a way to begin... Read More

Major Facebook News Feed changes

Mark Zuckerberg recently announced some big changes to Facebook's News Feed. So we'll walk you through the changes and offer some great ideas about how churches can adapt. Listen

It is time to resurrect Facebook Groups

Conventional wisdom has been to focus on Facebook Pages rather than Groups. Thanks to a renewed focus from Facebook, groups are back and can help online communities connect more deeply. Read More

Essential podcasts for United Methodist Leaders

Podcasts give us levity and wisdom while we're waiting around. Here's 12 United Methodist podcasts covering the gamut of communications, technology, leadership, lectionary, young people's ministry and more! Read More

Introducing new MyCom Podcast host, Dan Wunderlich!

Dan Wunderlich is a United Methodist extension minister who gets fired up about teaching leaders how to use communication and creativity to share the greatest story ever told. Help welcome... Listen

What churches can learn from the Olympics

The Olympics never fail to unite and inspire, but do so in the face of challenges familiar to the church marketer. What can the church learn about motivating such engagement? Read More

Step-by-step church marketing plan tool

Today we’re talking about the newly optimized FREE Church Marketing Plan tool. We've streamlined the process and provided forms so you can off-load some of the work on us.... Listen

How a small church can build a big marketing plan

Learn how small churches with limited resources can dream big and achieve their goals for local visibility. Read More

How to plan a winning Super Bowl party!

What about the legal issues? Can you accept donations? Relax. It's much easier than you think. Here are several ideas to help your church host an awesome party! Read More

Psychology of giving: Change the way you ask to get more

If you want to help your congregation give more, check out these tips and tricks based on fundraising psychology. Read More

How to better communicate with your congregation

These ideas will help you make sure that all your messages — from the Sunday sermon to event announcements — are being clearly and consistently communicated to everyone in your congregation. Read More

The ethics of church marketing

Church marketing isn't about sales. It’s about understanding your community. Today, we’re going to clear the air. We’re going to get biblical and dive in to the... Listen

3 New Year’s resolutions for church communicators

Online communication is constantly changing. If we don't adapt, we will be ignored or forgotten. Adopting these three resolutions will help you keep up with the techniques and approaches that... Read More

How to set church goals for the new year

New Year’s resolutions aren’t just for individuals; goals are important for the church as well. Check out these tips for creating church goals this year. Read More

How can virtual volunteers help your church?

Even when they can’t be physically present, there are people who would love to lend a hand in cyber service. Make a plan and start recruiting virtual volunteers today. Read More

How to do short-term missions the right way

Short-term mission journeys can be amazing experiences for volunteer teams and the communities they serve. But, if they aren’t done well, they can do more harm than good. Read More

How to use social media to restore trust in the church

Trust is central to the relationship between your church and community. Discover actionable tips that turn your online channels into powerful tools for building that trust. Read More

How to respond to trolls, haters, and honest feedback on Facebook

It is not a matter of if, but when, you will have to deal with negative content on your church’s Facebook page. Learn how to handle these touchy situations. Read More

Bring the beauty of the arts to your church

While the church often incorporates the musical arts into worship, there are a variety of other artists who can use their talents to glorify God. Read More

How to climb out of the creativity rut

Are you in a sermon slump? Are your ministries monotonous? Are you lacking inspiration, imagination and ingenuity? Check out these ideas to inspire creativity. Read More

One bite at a time: Event planning made easy

Make your event planning more manageable by breaking it into smaller pieces. Check out these great resources to plan your next big event. Read More

How the church can celebrate Christmas with simplicity

Celebrating with simplicity doesn’t have to mean pruning everything you love. Learn what to cut so you can still go big minus the burnout. Read More

How to help your congregation cope with grief

While each situation is different, there are a variety of ways your church can offer spiritual comfort and support during difficult times. Read More

Hoover Dam: A church lesson on problem solving

Every challenge encountered in the construction of this engineering marvel was met with innovative solutions. Lessons from its history can help you navigate and solve challenges in your own church. Read More

How to give your church’s Facebook page a facelift

Discover new ideas to freshen up your church's Facebook page and increase engagement. Read More

Learn the 3 dimensions of excellent content

Understanding all three of these dimensions will move your content from flat to fully formed content that will help drive engagement and get people in pews. Read More

How to foster spiritual disciplines in the church

Help your congregants become closer to Christ by making spiritual disciplines a reality in the congregation’s life and in individual lives. Read More

5 lessons from a hilarious spoof on contemporary worship

"Sunday's Coming" is a "movie trailer" made by a large church poking fun at their own worship. It's obviously a spoof, but also contains some powerful lessons. Read More

How to write a terrific sermon title and why it matters

If your sermon is like a sandwich, then the title is the bread — not the condiments. Here’s how you can create a terrific title. Read More

How to rock your mobile website

Fewer people are viewing your website via desktop these days. Use these tips to help navigate the road to an awesome mobile-first web strategy. Read More

4 big ideas from successful startups to revitalize church

Some startups produce innovative products at a pace that rivals companies 10 times their size! How can churches learn from these successful startups? Read More

Creating excellent content pieces to help attract your community is essential, but all that work can be for naught if your audience never reads it. Image by IPGGutenbergUKLtd, iStockPhoto.com.

4 pitfalls that make people ignore you

These common pitfalls can make your marketing fall flat. Use these tips to keep your audience engaged. Read More

Using video to promote your church. Image by PublcDomainPictures, Pixabay.com. Inset worship image by Kathleen Barry, United Methodist Communications.

5 out-of-the-box ways to use video to promote your church

Unleash your video creativity to increase the effectiveness of your church promotion. Read More

How to attract millennials to your church

Learn what millennials like and what turns them off. Seek out personal relationships with them, and help them see the relevance of the church for the world and for their... Read More

5 creative ways your church can celebrate Independence Day

Use these creative ideas to help your church celebrate the birth of our nation, while also keeping Christ at the center. Read More

4 ways to use Facebook Live at church beyond the worship service

Extend your livestream ministry and connect with a growing online congregation. Read More

Keep your congregation connected during the summer

Take advantage of technology, Find-A-Church and giving opportunities to help maintain church ties when people can't physically attend services or small groups. Read More

10 more ways to use Instagram to promote your church (part 2)

If you have a good grasp on using Instagram for ministry, then dive deeper and learn even more ways to promote your church and connect your congregation. Read More

An outstretched child's hand holding a flower on top of a mother's hand. Image by Blanka Šejdová, Pixabay.com.

Honor moms on Mother’s Day without hurting others

For those who are experiencing pain, this day of celebration can make things worse. How can we honor mothers while also being sensitive to these feelings? Read More

50 ideas for opening lines in church lessons

Having an interesting and imaginative first line can help pique interest and get your listeners to pay attention. Read More

Weathering the storm: Solutions to 4 major pastor problems

As the “go-to” person for calming the storm, where do you turn when you find yourself in the middle of one? Let God guide the way with these tips. Read More

6 powerful search engines help you find the best results

Ever hit a dead end with Google results? Google is geared for the masses, which is why you should know about these alternatives. Read More

Critical thinking. Photo illustration by Cindy Caldwell, United Methodist Communications.

Separating fact from fiction: A guide to critical thinking

How can we limit the impact of viral falsehoods in the Information Age? How can we guard against being manipulated? What would Jesus share? Read More

How much should your church spend on marketing?

Be intentional about putting your church marketing budget to work in the best way possible to do the important work of evangelism. Read More

Innovative online practices to engage your members during Lent. Photo illustration by Kathleen Barry, United Methodist Communications.

Online engagement ideas for Lent

Lent is a time of reflection. Here are some creative ways churches can engage members and potential visitors during Lent. Read More

The imposition of ashes is a sign of repentance and a reminder of our mortality. Photo illustration by Kathleen Barry, United Methodist Communications.

Give up the spiritual lint during Lent

Lent is a period of self-reflection, repentance, prayer, fasting and self-denial — a spiritual cleaning of sorts. Consider these ideas to engage your congregation during Lent. Read More

Simple holy week and Easter ideas that inspire

Enhance your worship space and create interactive opportunities to make the season really come alive for your congregation. Read More

Image of Christ with crown of thorns. Image by Stephen Burton, CreationSwap.com.

7 awesome ideas for Holy Week and Easter

Easter is quickly approaching. If you've been racking your brain for ideas, these tips for engaging your congregation in creative ways require minimal effort and cost. Read More

4 fun science experiments to illustrate your next Bible lesson

God has created an incredible world full of fascinating laws and elements. Use these fun demonstrations from science to illustrate spiritual concepts like the Trinity. Read More

7 great ways to share God’s love this Valentine’s Day

Valentine's Day is most often considered a day to celebrate romantic love. But it can also be a perfect occasion to share the love of Christ with your church and... Read More

On the road again; taking worship to the streets

Is your church ready to step back into the past and, like the circuit-riding preachers of old, take worship on the road? If so, here are a few ideas to... Read More

10 interesting facts about Francis Asbury to use in your next lesson

Asbury devoted his life to ministry, spreading Methodism across the American frontier. Mark the anniversary of his death on Mar. 31 by learning more about this tireless evangelist. Read More

The Rev. Julie Boone leads worship at McKendree United Methodist Church in Lawrenceville, Ga. Photo by Kathleen Barry, United Methodist Communications.

PowerPoint tools and timing techniques for churches

Follow these tips for incorporating sound and more effectively timing slide transitions to help elevate the flow of your worship service. Read More

New life sprouting from a crack in asphalt. Photo by Skeeze, Pixabay.com.

5 interesting sermon topics to reach people in the new year

Many people resolve to pay more attention to their spiritual life, and worship attendance spikes. Maximize the impact of your service with these great sermon ideas. Read More

Woman taking letters out of a mailbox. Image by Andrey Popov, iStockphoto.com.

How to rethink your church’s direct mail strategy

Physical mail is not out for the count. Revisit your mail strategy and think about when and why you might send paper to people via their local mail carrier. Read More

4 awesome ideas to boost stewardship campaigns

Stewardship campaigns are as important as they are predictable. Adding one or all these simple technology solutions may help you bring a fresh perspective to the long-standing tradition. Read More

The power of a story: crowdfunding success guide

Through attractive pages, an easy process and an efficient plan, churches can use crowdfunding to raise designated funds by garnering many (often smaller) online donations. Read More

Send a thank you note to your givers. Image designed by Freepik.com.

How to thank your amazing givers

Small expressions of appreciation help donors feel loved and involved with ministry. Increase the desire for donors to give with these five creative ways to say "Thank you!" Read More

How to use your church’s history for good

Church leaders must think like historians. That means basing decisions on facts and having an open mind, even about long-held assumptions. Read More

5 incredible illustrations from biblical archaeology

Stories in the Bible can sometimes be difficult to visualize. These biblical archaeology illustrations bring the Bible to life by showing how God was at work in the lives of... Read More

The United Methodist Church offers a variety of branding and advertising resources. Photo by Kathleen Barry, United Methodist Communications.

Making the most of your advertising dollars

Even with limited funds, you can learn how to effectively share the good word about your church. Employ these strategies from successful advertising campaigns. Read More

How to write your way to a better Bible study

Combine note-taking and journaling to enhance your Bible study, prayer time and sermon preparation. Read More

Capture attention with creative church announcements

Don't let church announcements take away from the most important aspects of worship. Here are four ways to creatively communicate and keep people focused on what's important. Read More

Make your ministry announcements better: Tips that boost action

Move beyond simply announcing the who, when and where. Preaching announcements can show people how they can put their faith to work. Read More

Hospitality starts at the curb

United Methodist churches across the connection are deploying outdoor ministry teams to greet people as soon as they enter the parking lot. Read More

Technology and creativity — a recipe for Thanksgiving

If you are trying to figure out how your church can celebrate Thanksgiving, the Web offers a variety of ideas to help make the preparations easier. Read More

Sojourner Truth became a Methodist in 1843 and, on June 1 of that year, heard a clear call from God to become a traveling preacher speaking out against slavery. The Sojourner Truth Memorial in Florence, Mass. Photo by Lynn Graves, Massachusetts Office of Tourism.

6 Methodist historical figures to help illustrate your next lesson

Learn how these figures, like Sojourner Truth, were deeply nurtured by their faith and, in turn, had an enormous influence on the history of the Methodist church. Read More

When you need more: Church fundraising basics

What types of fundraisers should churches conduct, and how can you get your members on board? Can fundraising be both fun and meaningful? Here are some ideas and considerations for... Read More

Photo illustration by Kathleen Barry for United Methodist Communications.

Breaking the taboo: How the church can help people with mental illness

Mental illness is better understood today, but some of the abuse from the past has been replaced with silence in the present. The church can help us move beyond the... Read More

How to save money with technology. Article by United Methodist Communications. Photo cropped from original.

How to save money with technology

Pinching pennies is never fun, but cutting costs can be good stewardship. Here are several ideas on how to save money using technology. It’s not as hard as you... Read More

5 stages every high performing team must experience

Successful teams consistently follow a predictable path of forming, storming, norming and performing. Achieve greatness while leading your church's various groups. Read More

Photo by Marian Trinidad, courtesy of CreationSwap.

How to care for the children in your congregation

Just because children are small doesn't mean they are less important. Give children the best environment and spiritual education that you can provide. Read More

Turn strangers into members and promoters of your church

People don't want their lives interrupted by constant marketing -- they want to be helped. Align goals with their needs and people will help promote your cause. Read More

Jesus and Peter on the Water, photo by Pierce Brantley, courtesy of CREATIONSWAP. Cropped from original by United Methodist Communications.

5 ways Jesus taught how to teach others

Jesus modeled five clear ways to develop the people he led. Follow in his steps and your church will grow. Read More

How to avoid ministry burnout: Take care of yourself!

Ministry burnout may contribute to obesity, hypertension, depression, even shortened life expectancy. Learn the key steps to staying healthy. Read More