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New national advertising messages encourage childlike faith

 

United Methodist Communications
Office of Public Information
umcpresscenter.org

FOR IMMEDIATE RELEASE
February 8, 2017

Nashville, Tenn.: Innocence, wonder and hope will be at the heart of The United Methodist Church’s national advertising campaign this year. The denomination is extending an invitation to people searching to give their lives deeper meaning through the words of children who share their thoughts about open hearts, minds and doors.

Open hearts. Open minds. Open doors.

USA Today print advertisement image submitted by United Methodist Communications. All video ads can be viewed at RethinkChurch.org.

The advertisements feature elementary-aged students answering questions such as, “What does it mean to have an open heart?” The children’s inspiring answers reveal the depth of their beliefs, the strength of their faith and their devotion to the ministries of the church.

“This campaign encourages us to pause and see the world as young people see it,” said Dan Krause, general secretary of United Methodist Communications. “The openness and loving spirit that children offer to their communities can be the perfect invitation for people considering a visit to their local United Methodist church.”

The “Open hearts. Open minds. Open doors.” tagline has been part of the denomination’s advertising and outreach efforts for 16 years. The new ads offer a fresh approach to the meaning behind the statement, asking viewers to ponder what life would be like if everyone loved with open hearts, minds and doors as children do.

The ads then conclude with a statement of hope and invitation, “We believe that together, through God’s love, we can make it happen.”

The first set of advertisements will focus on the core values of The United Methodist Church and then will continue with messages about Easter, love and kindness. The ads will run March through June across the U.S. via print, digital platforms and cable television.

Local churches can take part in the campaign during the upcoming Lenten season; further details about resources will be released later this month at UMCom.org/RethinkChurch.

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About United Methodist Communications
As the communications agency for The United Methodist Church, United Methodist Communications seeks to increase awareness and visibility of the denomination in communities and nations around the globe. Advertising efforts connect seekers with the denomination, helping them to find meaning and a faith community in a local United Methodist church. At RethinkChurch.org, visitors may interact, learn more about the church, and search for involvement opportunities.

Media Contact:
Laura Buchanan
lbuchanan@umcom.org
615.742.5413