Archive: MyCom Articles
Survey paints troubling picture of U.S. teens
A study sponsored by Junior Achievement and Deloitte, reveals that many young Americans find violence, lying, stealing and cheating acceptable behavior. Read More
5 key millennial research findings churches should know
Knowing who millennials are is an incredible tool in spreading the message of Jesus. Learn how the new data can help you reach this generation. Read More
8 tips on developing church survey questions
If used properly, research can be a powerful tool in your communicator’s toolkit. Yet, research is only as good as the methodology and questions you ask. Learn the best... Read More
The power of surveys: Discover needs and opportunities
Surveys can provide a way to listen to what motivates respondents and to get honest, open feedback from those who regularly attend your church and from your surrounding community. ... Read More
A worship survey example from a midsized church
First United Methodist Church of Wapakoneta, recently underwent a pastoral change and decided to use a survey to gather data on current preferences related to worship. An interesting thing happened... Read More
Adjust your marketing plan for each generation
Six generations of consumers exist today. Make sure your marketing efforts reach each generation effectively. Read More
Harvest time: Are your programs producing?
Fall is the time to harvest crops. It is also a good time to see if your church's ministries are producing the harvest you want. Read More
Marketing research: a valuable investment
By researching demographic data, your church can identify what's happening in your area and create a successful strategic marketing plan. Read More
Leaders claim churches don’t communicate
United Methodist pastors and leaders give the denomination low marks for communicating to them about church programs and ministries.
Won’t you be my neighbor?
A study by The Barna Group reveals many people counted as "unchurched" may receive spiritual guidance from television, radio or Internet ministries. Read More
The big tent? - Differences in attitudes among pastors influence church discussions
The State of the Church Report, prepared by the Connectional Table for General Conference, provided a rare glimpse of United Methodist attitudes and perceptions. Read More
The green grass across the fence - assessing your community’s needs
The time has come to examine our community and its needs. Read More
Moving beyond anecdotes: developing local church member assessments
After the earlier article, "Know Thyself", several pastors requested guidelines for doing member surveys. Here are suggestions and a sample questionnaire to get you started. Read More
Moderation in all things? Do United Methodists really own the middle ground?
United Methodists may think they are more moderate on religious, social and political issues, but isthis perception accurate? ' } Read More
United Methodist churches lack a culture for communications training
Recentsurveys indicate thatmany churches do notimplement communications training. Read More
To thine own self be true: assessing your congregation
Marketing is not brain surgery, but it takes some effort. Are you ready?
Local churches use ‘Open Hearts’ extensively
Survey indicates widespread usage of the "Open Hearts. Open Minds. Open Doors." brand promise by local churches. Read More
United Methodist national advertising campaign receives report card
Survey indicates the campaign continues to show progress in building interest among seekers. Read More