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Archive: MyCom Articles


Learning session: YouTube for churches

In this recorded learning session, our experts demonstrate the basics of YouTube as well as provide in-depth tips and hints. View

Learning session: YouTube for churches

In this recorded learning session, our experts demonstrate the basics of YouTube as well as provide in-depth tips and hints. View

Live learning session: Instagram for churches

</style> <div id="slf-wrapper"> <div id="headline" style="width:100%;text-align:center;padding:0px;border-top:3px solid #00462D;"> <div style="background: #a7228d; /* Old browsers */ background: -moz-linear-gradient(-70deg, #a7228d, #ef8222); /* FF3.6-15 */ background: -webkit-linear-gradient(-70deg, #a7228d, #ef8222); /* Chrome10-25,Safari5.1-6 */ background: linear-gradient(to bottom right, #a7228d,#ef8222); /* W3C, IE10+, FF16+, Chrome26+, Opera12+, Safari7+ */ filter: progid:DXImageTransform.Microsoft.gradient( startColorstr='#a7228d', endColorstr='#ef8222',GradientType=1 ); /* IE6-9 */copy; border-bottom: #900 solid 3px;"> <div class="containedwidth top" style="padding: 0px 0px 0px; display:block;"><!-- EDIT IMAGE HERE --> <div class="row"><img class="max-width-full" data-pm-ignore="yes" src="" style="max-width: 1200px; width: 100%;" /></div> </div> </div> </div> <!-- EDIT DIVIDER HERE --> <div style="background: #a7228d; /* Old browsers */ background: -moz-linear-gradient(-70deg, #a7228d, #ef8222); /* FF3.6-15 */ background: -webkit-linear-gradient(-70deg, #a7228d, #ef8222); /* Chrome10-25,Safari5.1-6 */ background: linear-gradient(to bottom right, #a7228d,#ef8222); /* W3C, IE10+, FF16+, Chrome26+, Opera12+, Safari7+ */ filter: progid:DXImageTransform.Microsoft.gradient( startColorstr='#a7228d', endColorstr='#ef8222',GradientType=1 ); /* IE6-9 */copy; border-bottom: #900 solid 3px;"> <div class="containedwidth" style="text-align:left;padding: 20px 20px 30px;min-height: 1000px;"> <div class="row" style="max-width: 1200px;margin: 0px auto;"><!--EDIT SIGNUP FORM HERE --> <div class="fourthwidth register-marketo-form-slf" style="background: #ef8222; border-radius: 7px;color: #000 !important;display: block;float:left;border: 2px solid #FFF;box-shadow: 0px 3px 0px #000;"> <h2 style="font-size: 24px; font-family: 'Helvetica Neue', helvetica, sans-serif;font-style:italic;font-weight:700;margin-top: 20px; margin-left: 20px; margin-right: 15px; color:#fff;">Sign Up Here!</h2> <script src="//"></script> <form id="mktoForm_2183">&nbsp;</form> <script>MktoForms2.loadForm("//", "078-JXQ-643", 2183);</script></div> <!-- EDIT WEBINAR DESCRIPTION HERE --> <div class="halfwidth" style="color:#FFF; font-family: helvetica, sans-serif;float:left;padding: 0px 10px;text-align:center;"> <h2 style="font-size: 22px; font-family: 'Helvetica Neue', helvetica, sans-serif;font-weight:600;margin-top: 10px;color:#FFF;"><span style="font-size: 34px; font-weight: 300;">Join our free Live Q&amp;A</span><br /> on Dec. 5 at 12:00 pm CST!</h2> <p style="color:#FFF;font-smoothing: anti-aliased;">With 1 billion monthly users, Instagram is the fastest-growing social media network.</p> <p style="color:#FFF;">Does this photo-sharing app have a place in local church communications? The answer is yes!</p> <p style="color:#FFF;">Find out how to embrace Instagram’s outreach and connection opportunities during a free webinar on <strong>December 5 at noon </strong>central time. We will outline the basics of Instagram, explore ways to incorporate it into church communication plans, and answer your questions about utilizing Instagram for ministry.</p> <p style="color:#FFF;">Before the session, you can begin learning about Instagram by watching a <a href="" style="color: #FFF; font-weight: 700;" target="_blank"> series of short training videos </a>.</p> </div> <!-- EDIT PRESENTERS HERE --> <div class="fourthwidth" style="float:left; border: 2px solid #FFF;box-shadow: 0px 3px 0px #000; border-radius: 7px; background-color: #a7228d; text-align: center;"> <h2 style="font-size: 24px; font-family: 'Helvetica Neue', helvetica, sans-serif;;font-style:italic;font-weight:700;margin-top: 10px;color:#FFF;text-align:center;">Your host</h2> <img alt="Steven Adair, United Methodist Communications" src="" style="width: 126px; height: 127px; border-radius: 200px;" /> <p style="color: #FFF;text-align:center; padding: 0px 10px;"><b>Steven Adair</b><br /> <span class="font-family: 'Helvetica Neue', helvetica, sans-serif !important;"><i>Social Media Marketing Specialist</i></span></p> </div> </div> </div> </div> </div> <!-- EDIT FOOTER SECTION HERE --> <div id="footerSection" style="background:#a7228d;padding: 20px;"> <footer class="footer"> <div class="containedwidth"> <div class="row" style="text-align:center"> <div class="mktoText" id="footer-copyright" mktoname="Copyright">&nbsp;</div> <div class="text-center footer-links"> <div class="mktoText" id="footer-links" mktoname="Footer Links"><a class="navbar-brand text-logo" href="" style="display:block;text-align:center;margin:0 auto;width:90%"><img src="" style="margin: 0px auto; height: 52px;" /> </a> <p style="font-size:14px;color:#fff;line-height:20px;padding-top:0px;">© 2018 United Methodist Church</p> </div> </div> </div> </div> </footer> </div>' override='In this recorded learning session, our experts demonstrate the basics of YouTube as well as provide in-depth tips and hints.' override2='' preview_words='30' show_full_summary='{mrow:show_full_summary}' } View

Q&A: Social media for churches, Prt. 2

This recorded learning session is a continuation of the Social Media Q&A held earlier this year, and answers your remaining questions about Facebook, Twitter and Instagram. View

Improve your Instagram ministry with one simple change

Instagram can be an effective tool for ministry, but standard profiles lack some of the features and information needed to take a strategic approach. Consider converting to a business profile... Read More

Are you snapping your teens? A case for Snapchat in church

According to a recent survey, 75% of teens age 13-17 use Snapchat. The fun, casual nature of Snapchat lets you build closer relationships with teens than often happen online. Read More

7 deadly sins of church social media

Lots of places tell you what to do on social media, but what about things to avoid? These are seven reliable ways to undermine the time and effort you're putting... Read More

The Facebook strategy you need to quit today

In early 2018, Facebook announced changes to the News Feed and how content is distributed. Here's what churches need to know. Read More

Which social media platform is the best for getting your message out? Illustration by Cindy Caldwell, United Methodist Communications.

Facebook vs. Twitter: Which social media advertising to use?

Social media is a crucial platform for getting your message out. But how do you choose which service to use? Get some tips from a professional marketer. Read More

How to make church memes and why they matter

Lighten up and ride the wave of viral memes as a part of your marketing strategy. Learn how to promote events, recruit volunteers and share scriptures with style! Read More

How to use location as a social media secret weapon

Facebook and Instagram have introduced new features and updated existing ones that highlight location. Utilizing these features offers the opportunity to be seen by more people in your community. Read More

Essential podcasts for United Methodist Leaders

Podcasts give us levity and wisdom while we're waiting around. Here's 12 United Methodist podcasts covering the gamut of communications, technology, leadership, lectionary, young people's ministry and more! Read More

How to use social media to restore trust in the church

Trust is central to the relationship between your church and community. Discover actionable tips that turn your online channels into powerful tools for building that trust. Read More

How to respond to trolls, haters, and honest feedback on Facebook

It is not a matter of if, but when, you will have to deal with negative content on your church’s Facebook page. Learn how to handle these touchy situations. Read More

How to give your church’s Facebook page a facelift

Discover new ideas to freshen up your church's Facebook page and increase engagement. Read More

4 ways to use Facebook Live at church beyond the worship service

Extend your livestream ministry and connect with a growing online congregation. Read More

10 more ways to use Instagram to promote your church (part 2)

If you have a good grasp on using Instagram for ministry, then dive deeper and learn even more ways to promote your church and connect your congregation. Read More

How much should your church spend on marketing?

Be intentional about putting your church marketing budget to work in the best way possible to do the important work of evangelism. Read More

The United Methodist Church offers a variety of branding and advertising resources. Photo by Kathleen Barry, United Methodist Communications.

Making the most of your advertising dollars

Even with limited funds, you can learn how to effectively share the good word about your church. Employ these strategies from successful advertising campaigns. Read More

Turn strangers into members and promoters of your church

People don't want their lives interrupted by constant marketing -- they want to be helped. Align goals with their needs and people will help promote your cause. Read More

Is your church missing out on the latest bright, shiny thing is an article for MyCom eNewsletter, a service of United Methodist Communications.

Is your church missing out on the latest bright, shiny thing?

It's good to be an early adopter! Just be practical and strategic. Do your research. Technology, while great, will not fix bad church strategy. Read More

Image of Sistine Chapel scene for social media. Edited from original, United Methodist Communications.

Awesome social media opportunities for churches

Use social media to let your congregation's voice shine and reach your community. These tips and tools will help you engage more effectively. Read More

How to boost your blog’s social shares, traffic and SEO value

What’s the point in writing, if no one ever reads your stuff? Is your blog bearing fruit? Take these simple steps to increase readership and get Google to put... Read More

Are online relationships healthy for teens?

As our young ones start exploring online relationships, it's critical that churches learn how beneficial digital fellowship is, how to provide protection and how to audit their communications. Read More

3 ways churches are using text messaging for good

Go ahead! Text in church. It's the preferred form of communication for so many, so it only seems logical to explore ways to utilize this technology in church. Read More

10 best practices for hashtags

Hashtags are so popular, they've transcended social media and made their way into casual conversation. But what exactly is a hashtag and how do we use them? Read More

Free tools to help manage small groups

One of the most important aspects of church life is a vibrant small-group and Sunday school ministry. Find free tools to help church leaders increase their effectiveness in facilitating these... Read More

How to reach newcomers to your area with Facebook ads

71 percent of online adults use Facebook. Learn how to get your church’s message in front of them. You can target people based on location, likes, life circumstances, age and... Read More

How much time should be spent on social media?

The amount of time that any congregation spends using social media to promote its ministries will depend much on the size of the congregation and staff. Learn how to engage... Read More

How the top social media sites use hashtags

Hashtags lead people to your church's social media posts. Learn how each site uses them to get the most benefit. Read More

7 tips to draw visitors with social media

Though we often ask people to invite their friends to church, churches tend to miss asking them to recommend their church via their social-media platforms. Here's how to make that... Read More

6 questions every church social media policy should answer

You’ve probably already implemented a safe sanctuaries policy. Consider developing a complementary social media policy to ensure your church's online environment is safe. Read More

The secret to finding and sharing online content that matters

With Feedly and Buffer, church leaders can easily find and share what their friends and followers care most deeply about. Use these tools to go from sinking in an ocean... Read More

Automate social media with If This Then That (IFTTT)

If This Then That (IFTTT) is a powerful, time-saving tool that church leaders can use to automate online tasks. From sending you a quick text about inclement weather to automatically... Read More

5 creative ways to use Instagram to promote church events

With 200 million active users each month, Instagram has quickly become a must-use social media platform. Here are five of our favorite tips for using Instagram to promote your ministry. Read More

Should your church be LinkedIn?

You've probably received an invitation to connect on LinkedIn, but does your church need to be there? Do you really need yet another social media platform? Here's what you need... Read More

9 computer tricks to save you time and money

Often in ministry, there are not enough hours in the day to cover all the needs of a diverse congregation. Here are nine computer practices to help you save time... Read More

Google+ Basics and Benefits For Churches

Google+, Google’s social network, is growing by about 12 million active users per month. If your congregation isn’t already logging onto this expanding site, here are some reasons you... Read More

Drop the bullhorn and engage your community in conversation

Instead of bombarding your social media followers with marketing messages, follow Christ’s example of engaging others in conversation and fostering relationships. Read More

3 simple rules of social media

The rules from Wesley, the founder of Methodism, are simple: "Do no harm. Do good. Stay in love with God." Check out the ways to follow these simple rules when... Read More

Finding teenagers on social media … again

The desire for "new" drives each new generation to find their own media that matches their lifestyle. Learn how this trend is playing out in social media and find out... Read More

Teens! Can they hear you now?

While the rest of us have finally caught up with Web sites and would not know how to survive without e-mails, generally speaking, most teens have already moved on. Read More

5 ways churches can use Pinterest

By now, you’ve probably heard of Pinterest. It’s gaining interest among churches and for good reason. Here are five ways you can use Pinterest to engage your congregation. View

7 common pitfalls in marketing blogs

A blog is your personal stage for the world. However, if only a few people know about your blog, your stage becomes a milk crate in your living room. These... Read More

What can Twitter teach the church?

In less than a decade, Twitter has exploded to engage more than 500 million users. With such massive success, churches can learn much from this company’s short history. Read More

5 social media guidelines for churches

Sometimes the most difficult part of managing social media is figuring out how to actually use it to effectively build relationships without crossing any lines. Read More

Your questions about Twitter answered

Twitter is akin to a worldwide party to which everyone received an invitation. Read answers to 10 of the top questions people ask about this great social media tool. Read More

5 ways to use hashtags

Hashtags are everywhere. What started on Twitter as a way to categorize topics and conversations, is now a very useful tool on multiple social networks. Learn why you should be... Read More

How to use personality tests to create balanced teams

Teams can fail when they include people with the right skills but the wrong personalities.Create a balance of personalities to think big, analyze options, keep everyone motivated and execute... Read More

When is the best time to post to social networks?

Want the largest audience for your post on Facebook? Want the most likes, favorites or clicks? Like cooking a soufflé or preparing a good roux, there's an art to the... Read More