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Archive: MyCom Articles

 

Shooting events (like the Special Session) in unexpected conditions

Large events held in large spaces offer challenges (and opportunities) for photographers. Get pro tips about what to pack and what to look for. Read More

Innovative online practices to engage your members during Lent. Photo illustration by Kathleen Barry, United Methodist Communications.

Online engagement ideas for Lent

Lent is a time of reflection. Here are some creative ways churches can engage members and potential visitors during Lent. Read More

The imposition of ashes is a sign of repentance and a reminder of our mortality. Photo illustration by Kathleen Barry, United Methodist Communications.

Give up the spiritual lint during Lent

Lent is a period of self-reflection, repentance, prayer, fasting and self-denial — a spiritual cleaning of sorts. Consider these ideas to engage your congregation during Lent. Read More

6 digital photography tips to upgrade your ministry communications

Communicate your church's story -- visually and authentically -- with these easy photo tips. Read More

Shining your ministry light: A ‘choose your own email adventure’ story

Embark on a fun interactive exploration of tactical options churches use in their email today. Read More

How the church can celebrate Christmas with simplicity

Celebrating with simplicity doesn’t have to mean pruning everything you love. Learn what to cut so you can still go big minus the burnout. Read More

How to use Adobe Spark for easy church graphic design

Here's a great screencast tutorial on how Adobe Spark can help your church create sermon series graphics, scripture quotes, event posters and much more! Read More

According to Ginger Gaines-Cirelli, preachers need to address the pain, injustice, confusion, and chaos in the world. She offers guidance on approaching controversial issues in meaningful and responsible ways. Image courtesy of the Lewis Center for Church Leadership.

4 tips for preaching on politically-charged topics

According to Ginger Gaines-Cirelli, preachers need to address the pain, injustice, confusion, and chaos in the world. This guidance will help you approach controversial issues in meaningful and responsible ways. Read More

How to organize communication requests at your church

In churches of any size, it can be hard to stay on top of every request. With planning and free digital tools, you can design a system that works for... Read More

Getting the entire congregation involved in communication efforts

Just like symphonies are made up of people who play different roles, churches need to divide the task of communicating internally and externally among volunteers. Read More

Improve your Instagram ministry with one simple change

Instagram can be an effective tool for ministry, but standard profiles lack some of the features and information needed to take a strategic approach. Consider converting to a business profile... Read More

Are you snapping your teens? A case for Snapchat in church

According to a recent survey, 75% of teens age 13-17 use Snapchat. The fun, casual nature of Snapchat lets you build closer relationships with teens than often happen online. Read More

7 deadly sins of church social media

Lots of places tell you what to do on social media, but what about things to avoid? These are seven reliable ways to undermine the time and effort you're putting... Read More

The Facebook strategy you need to quit today

In early 2018, Facebook announced changes to the News Feed and how content is distributed. Here's what churches need to know. Read More

Build a better women’s ministry with technology

Despite their stressful schedules, women need ways to become more spiritually engaged. Here are a few tips to help your busy ladies find downtime, fun and fellowship. Read More

Marketing your church to moms: how to do it better

Marketing your church to moms goes way beyond honoring them on Mother’s Day. Here’s how you can do it better. Read More

Why you need to understand how your congregation learns

Each person has a unique learning style. Adapt your method of delivery to better teach a congregation full of people who learn differently. Read More

How to find a mentor and be a mentor

Even experienced church leaders can profit from the reinforcement of a good mentor. There are many advantages to this partnership, both to the mentor and the protégé. Read More

Which social media platform is the best for getting your message out? Illustration by Cindy Caldwell, United Methodist Communications.

Facebook vs. Twitter: Which social media advertising to use?

Social media is a crucial platform for getting your message out. But how do you choose which service to use? Get some tips from a professional marketer. Read More

How to incorporate holidays in church communication

Holidays offer both the opportunity to engage and the potential for missteps. These tips will help you navigate the collision between holidays and holy days. Read More

How to make church memes and why they matter

Lighten up and ride the wave of viral memes as a part of your marketing strategy. Learn how to promote events, recruit volunteers and share scriptures with style! Read More

How to use location as a social media secret weapon

Facebook and Instagram have introduced new features and updated existing ones that highlight location. Utilizing these features offers the opportunity to be seen by more people in your community. Read More

Marketing magnets that bring new people to you!

All churches want to connect and engage with people in their community. Lead magnets, a tool common in business but uncommon in the church world, provide a way to begin... Read More

It is time to resurrect Facebook Groups

Conventional wisdom has been to focus on Facebook Pages rather than Groups. Thanks to a renewed focus from Facebook, groups are back and can help online communities connect more deeply. Read More

Essential podcasts for United Methodist Leaders

Podcasts give us levity and wisdom while we're waiting around. Here's 12 United Methodist podcasts covering the gamut of communications, technology, leadership, lectionary, young people's ministry and more! Read More

What churches can learn from the Olympics

The Olympics never fail to unite and inspire, but do so in the face of challenges familiar to the church marketer. What can the church learn about motivating such engagement? Read More

How a small church can build a big marketing plan

Learn how small churches with limited resources can dream big and achieve their goals for local visibility. Read More

How to plan a winning Super Bowl party!

What about the legal issues? Can you accept donations? Relax. It's much easier than you think. Here are several ideas to help your church host an awesome party! Read More

Psychology of giving: Change the way you ask to get more

If you want to help your congregation give more, check out these tips and tricks based on fundraising psychology. Read More

How to better communicate with your congregation

These ideas will help you make sure that all your messages — from the Sunday sermon to event announcements — are being clearly and consistently communicated to everyone in your congregation. Read More

3 New Year’s resolutions for church communicators

Online communication is constantly changing. If we don't adapt, we will be ignored or forgotten. Adopting these three resolutions will help you keep up with the techniques and approaches that... Read More

How to set church goals for the new year

New Year’s resolutions aren’t just for individuals; goals are important for the church as well. Check out these tips for creating church goals this year. Read More

How can virtual volunteers help your church?

Even when they can’t be physically present, there are people who would love to lend a hand in cyber service. Make a plan and start recruiting virtual volunteers today. Read More

How to do short-term missions the right way

Short-term mission journeys can be amazing experiences for volunteer teams and the communities they serve. But, if they aren’t done well, they can do more harm than good. Read More

How to use social media to restore trust in the church

Trust is central to the relationship between your church and community. Discover actionable tips that turn your online channels into powerful tools for building that trust. Read More

How to respond to trolls, haters, and honest feedback on Facebook

It is not a matter of if, but when, you will have to deal with negative content on your church’s Facebook page. Learn how to handle these touchy situations. Read More

Bring the beauty of the arts to your church

While the church often incorporates the musical arts into worship, there are a variety of other artists who can use their talents to glorify God. Read More

How to climb out of the creativity rut

Are you in a sermon slump? Are your ministries monotonous? Are you lacking inspiration, imagination and ingenuity? Check out these ideas to inspire creativity. Read More

One bite at a time: Event planning made easy

Make your event planning more manageable by breaking it into smaller pieces. Check out these great resources to plan your next big event. Read More

How to help your congregation cope with grief

While each situation is different, there are a variety of ways your church can offer spiritual comfort and support during difficult times. Read More

Hoover Dam: A church lesson on problem solving

Every challenge encountered in the construction of this engineering marvel was met with innovative solutions. Lessons from its history can help you navigate and solve challenges in your own church. Read More

How to give your church’s Facebook page a facelift

Discover new ideas to freshen up your church's Facebook page and increase engagement. Read More

Learn the 3 dimensions of excellent content

Understanding all three of these dimensions will move your content from flat to fully formed content that will help drive engagement and get people in pews. Read More

How to foster spiritual disciplines in the church

Help your congregants become closer to Christ by making spiritual disciplines a reality in the congregation’s life and in individual lives. Read More

5 lessons from a hilarious spoof on contemporary worship

"Sunday's Coming" is a "movie trailer" made by a large church poking fun at their own worship. It's obviously a spoof, but also contains some powerful lessons. Read More

How to write a terrific sermon title and why it matters

If your sermon is like a sandwich, then the title is the bread — not the condiments. Here’s how you can create a terrific title. Read More

How to rock your mobile website

Fewer people are viewing your website via desktop these days. Use these tips to help navigate the road to an awesome mobile-first web strategy. Read More

4 big ideas from successful startups to revitalize church

Some startups produce innovative products at a pace that rivals companies 10 times their size! How can churches learn from these successful startups? Read More

Creating excellent content pieces to help attract your community is essential, but all that work can be for naught if your audience never reads it. Image by IPGGutenbergUKLtd, iStockPhoto.com.

4 pitfalls that make people ignore you

These common pitfalls can make your marketing fall flat. Use these tips to keep your audience engaged. Read More

Using video to promote your church. Image by PublcDomainPictures, Pixabay.com. Inset worship image by Kathleen Barry, United Methodist Communications.

5 out-of-the-box ways to use video to promote your church

Unleash your video creativity to increase the effectiveness of your church promotion. Read More