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Here’s a cure for the static-Web-site blues!

SUMMARY: Have you ever logged in to a Web site only to discover it looks the same as it did on your last visit – two months ago?

Having a static Web site is a common affliction of smaller organizations and churches. After all, who has time to maintain a dynamic Web site (short of hiring a Web guru)? I have the answer to your static-Web-page blues: RSS feeds!

Whom are we feeding? Is the hospitality committee aware?
An RSS feed is one way to provide continually updated content for your Web site to keep your Web pages fresh to visitors. Best of all, you need not spend hours searching and finding new information for your site.

RSS is an abbreviation for Really Simple Syndication. An easy way to find if an RSS feed exists on your favorite Web site is to look for the RSS logo ("")

In addition, when you update your Web site with RSS-feed content, your static pages will be updated and will take on dynamic characteristics that search engines find appealing. Do you remember the two (part one)-part (part two) article on Search Engine Optimization (SEO)? Adding RSS feeds will work in conjunction with your SEO efforts.

Oh, Web guru, where can we find these RSS feeds?
Ask and ye shall receive!
For all United Methodist churches and organizations, an obvious RSS feed would be the United Methodist News Service feed.This will provide current news and stories directly related to The United Methodist Church.

The Upper Room, a division of the General Board of Discipleship, also provides a daily devotional via an RSS feed.

Another pertinent RSS feed is from the International Bible Society (IBS). The IBS offers different RSS feeds of a daily Bible verse, based on translation and language. This is especially helpful for Spanish and Korean churches!

That sounds too good to be true! Tell me more, OxiClean man!
While I cannot promise to remove the grape-juice stain from your whites, I can provide step-by-step instructions on adding an RSS feed to your Web site.

  1. Copy the Web address of the RSS feed to the clipboard (make sure to copy the RSS-feed location, not the Web-site address). Example: vs.

  2. Open, enter the Web address of the RSS feed and click "begin building your digest." (You will need to sign up for their service, but it is free!)

  3. Go to the control panel on your account with and click "Get inclusion code for your page." Copy this JavaScript code to the clipboard.

  4. Place the JavaScript code on your Web page where you want the RSS feed to appear. A good spot is the upper-right section of the Web page or near your navigation buttons.

Voila! You have added an RSS feed to your Web site, and the SEO spiders are salivating! Another trusted Web site is, if you prefer not to use

--Tracy Wood is the Web coordinator with the Connectional Giving Team, United Methodist Communications, Nashville, Tenn. Tracy adores Billy Mays and OxiClean!