Are you flying blind?
Do you know how many visitors come to your Web site, where they are from and how they use your site? Can you answer these questions?
- How many people visit your Web site each month?
- What traffic is coming from what search engines?
- What pages are most frequented?
- What keywords do visitors use to find your site?
- How do visitors navigate your site?
Knowing these answers allows you to maximize your rate of return.
Given the importance of Web tracking from a marketing perspective, United Methodist Communications strongly recommends you try an appropriate Web traffic tracking tool. A free, easy solution is to implement Google Analytics. Here's how:
- Visit http://www.google.com/analytics/ and sign in with your G-mail account (if you have one) or sign up for a new account by clicking on the link in the center of the page that says "Sign up"
- Once you sign into your new account, enter information about the Web site you wish to monitor. Enter the URL (ex. www.umcom.org), make other appropriate selections in the next two boxes and hit the "Continue" button.
- On the next screen, copy and paste the code in the bottom box and add it to the bottom of every page of your Web site you wish to monitor immediately before the close body tag (
). Remember: the code must be added to your page(s) in the host system (Web server that hosts your Web site).
- Once you have added the code, visit your Web site to make sure everything still looks OK.
- Return to http://www.google.com/analytics/ in 24 hours and sign back into your account. You should see the previous day's worth of traffic.
View this data on an ongoing basis. Look for trends in numbers of visitors, repeat and new visitors, important traffic sources and most-frequently visited pages. Use this data to make informed decisions.
Now you are ready to take your church to the digital age!