When developing a Web ministry for your church, district or conference organization, it is very important from the start to understand who you hope to reach and what these groups of people want from your Web presence. If you fail to plan for their needs and expectations than you will not only miss important ministry opportunities but you will also be wasting a lot of time and money. To avoid the common RFA or “Ready-Fire-Aim” approach, we suggest you follow the user-centered design process.
For purposes of Web ministry, we have adapted Jesse James Garrett’s foundational principles for the user-centered design into a seven-phase process:
This process is cyclical so that you are continuously working to keep your online presence relevant and up-to-date to meet the needs, interests and expectations of those you want to reach through your Web ministry.