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What will I learn?
During this step, your team will conduct a S.W.O.T. analysis to help you develop your Church Marketing Plan and Church Strategy based on your church's:

  • Strengths
  • Weaknesses
  • Opportunities
  • Threats

Reading through this section and reflecting on work conducted so far will help you:

  • Keep the vision fresh so you can point the Strategy toward it.
  • Draw conclusions from previous steps' findings so you can contribute toward and help determine your MARKETING PLAN Strategy.
  • Prepare you for the Strategy Retreat by helping you understand:
  • What a S.W.O.T. analysis is and how it works toward your Strategy.
  • What a Target Audience is and why your church needs to identify its primary target audience.
  • What are your Strategic Objectives.
  • What Goals are and how your church can define success.
  • How to focus Resources so they support the Strategy.

church strategic planning

How long will it take?
One to two hours (longer if you choose to do further study).


Homework 1: Strategy & S.W.O.T
Homework 2: Target Audience
Homework 3: Strategic Objectives
Homework 4: Goals
Homework 5: Resources