What will I learn?
During this step, your team will conduct a S.W.O.T. analysis to help you develop your Church Marketing Plan and Church Strategy based on your church's:
Reading through this section and reflecting on work conducted so far will help you:
- Keep the vision fresh so you can point the Strategy toward it.
- Draw conclusions from previous steps' findings so you can contribute toward and help determine your MARKETING PLAN Strategy.
- Prepare you for the Strategy Retreat by helping you understand:
- What a S.W.O.T. analysis is and how it works toward your Strategy.
- What a Target Audience is and why your church needs to identify its primary target audience.
- What are your Strategic Objectives.
- What Goals are and how your church can define success.
- How to focus Resources so they support the Strategy.
How long will it take?
One to two hours (longer if you choose to do further study).