Skip Navigation

Homework

What will I learn?
During this step, your team will conduct a S.W.O.T. analysis to help you develop your Church Marketing Plan and Church Strategy based on your church's:

  • Strengths
  • Weaknesses
  • Opportunities
  • Threats

Reading through this section and reflecting on work conducted so far will help you:

  • Keep the vision fresh so you can point the Strategy toward it.
  • Draw conclusions from previous steps' findings so you can contribute toward and help determine your MARKETING PLAN Strategy.
  • Prepare you for the Strategy Retreat by helping you understand:
  • What a S.W.O.T. analysis is and how it works toward your Strategy.
  • What a Target Audience is and why your church needs to identify its primary target audience.
  • What are your Strategic Objectives.
  • What Goals are and how your church can define success.
  • How to focus Resources so they support the Strategy.

church strategic planning

How long will it take?
One to two hours (longer if you choose to do further study).

DOWNLOAD WORKSHEETS

Homework 1: Strategy & S.W.O.T
Homework 2: Target Audience
Homework 3: Strategic Objectives
Homework 4: Goals
Homework 5: Resources