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Reach with email articles

Shining your ministry light: A ‘choose your own email adventure’ story

Embark on a fun interactive exploration of tactical options churches use in their email today. Read More

Online forms for dummies: Easy tips to save time and money

Easily collect emails, donations and volunteer registrations. This isn't up for discussion. Start saving time, money and the environment today. Read More

Drastically increase your email audience

Churches can use opt-ins to gather new names for their databases, send emails and connect with people. Start maximizing the effectiveness of your ministry with opt-ins now. Read More

Create and send bulk emails: A step-by-step screencast

Creating engaging emails doesn't have to be difficult or expensive. In this step-by-step screencast, we will walk you through the basics for two popular email service providers. Read More

Email basics for sending urgent ministry updates

When you send last-minute emails, it’s easy to overlook things. If church plans change, you especially want a high open rate, so nobody misses out. When time is of... Read More

Moving your newsletter into the digital age

The costs of printing is rising and many people are used to receiving e-newsletters in their email inboxes. You don’t have to sell the copier quite yet, but you... Read More

How to program your e-mail to improve its functionality

Even if you are not involved directly in the programming aspects of your e-mails, you can set expectations and ask intelligent questions. Read More

How to be a better email communicator

Email has slowly become the primary communication channel for many churches. Are you sure people read your emails and act appropriately? Learn how to increase engagement now! Read More

Tips for getting people to open (and read) your email

Drawing on the work of successful political campaign strategists and professional email marketers, here are some of the best tips to get people to open and read your mass email. Read More

Small churches can make big impacts

Don't be afraid to tackle a big idea at your church. Consider the opportunities and find one or two that grab your congregation's hearts and minds. Read More

“E” can stand for easy in e-Newsletters

An e-newsletter needs to be easy to do, easy to distribute and easy to understand. Creating a plan of attack is crucial for success. Read More

Extra!  Extra!  Read all about it!  We’re talking e-newsletters!

The terms "e-newsletter", "e-card" and "e-mail" are thrown around all the time. What are their distinguishing characteristics? Read More

What? My reputation has a score now?

If you send too many bad e-mails too often to too many bad e-mail addresses, you could be hurting your digital reputation. Read More

Must church-based organizations comply with the CAN-SPAM law?

Why worry about compliance with the 2003 CAN-SPAM law? Read More

Segment, target and personalize your emails

If you have more information than name and e-mail address on your constituents and e-mail subscribers, why not use it? Read More

5 tips to write effective e-mail copy

Because e-mail is a popular way to share information quickly and inexpensively, it’s important to write copy that invites people to read further—and that doesn’t even remotely... Read More