Step 1: Values & Vision
Now that your Marketing Plan Team has:
Read the Marketing Plan Overview and completed the:
- Congregational Demographic Report
- Congregational Behavior and Response Report
- Community Demographic and Behaviors Reports
- Church Budget and Staffing Report
It's time to take the first step to lay the foundation and set direction. This step will help your Marketing Team identify:
- Who your church is. (Church Values).
- Where your church is going. (Church Vision).
STEP 1: WHAT'S INVOLVED
- Action Step 1: Church Values & Vision Retreat
Marketing Plan Deliverables
- Core Values
- Church Vision Statement
- Key Messaging/Elevator Statement