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Step 3: Strategy

Now that Your Marketing Plan Team has:

  • Completed Step 1: Values & Vision and has identified your church’s:
    • Values
    • Demographics
    • Vision
    • Key Messaging/Elevator Statement
  • Completed Step 2: Perception & Needs and has identified:
  • Perception
  • Needs

It’s time to take the third step to focus on Church Strategy. This step will help your Marketing Team:

  • Set the direction and narrow the scope of your marketing resources so you can connect who you are (Values & Vision) with the people you want to reach (Target Audience).
  • Defines what you want to accomplish within a designated amount of time.

STEP 3: WHAT'S INVOLVED IN CHURCH STRATEGIC PLANNING

Homework

Action Steps

Marketing Plan Deliverables

  • S.W.O.T.
  • Target Audience
  • Strategic Objective
  • Goals
  • Resources