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Step 4: Implementation

Now that Your Marketing Plan Team has:

  • Completed Step 1: Values & Vision and has identified your church’s:

    • Values
    • Demographics
    • Vision
    • Key Messaging/Elevator Statement
  • Completed Step 2: Perception & Needs and has identified:
  • Perception
  • Needs
  • S.W.O.T.
  • Target Audience
  • Strategic Objective
  • Church Goals
  • Resources
  • Completed Step 3: Strategy and has identified:

It’s time to take the fourth step to focus on marketing implementation. This step will help your Marketing Team:

  • Brainstorm, plan and implement the specific tactics and tools that will support your church goals and measurable objectives to reach its target audience.

STEP 4: WHAT'S INVOLVED IN MARKETING IMPLEMENTATION

Homework

Action Steps

Marketing Plan Deliverables

  • Goals/measurable objectives with supporting tactics
  • Timing/deadlines
  • Person/team coordinating
  • Budget information