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Homework

Who?
Marketing Plan Coordinator, working with administrative leaders with access to congregational information.

What?
Collect demographic and statistical information about the congregation and the community.

How long will it take?
This depends on how your church collects and maintains data about the congregation and your access to community demographic data. If you regularly track and enter demographic information, this is simply a matter of pulling a report in five minutes. If this information is not available in a database, you will need to conduct a survey during worship services on two- to three- weekends.
Prepare the following reports and distribute them, along with YOUR MARKETING PLAN workbooks, to each Marketing Plan Team Member.

CONGREGATIONAL DEMOGRAPHIC REPORT

You can obtain congregational demographic information by:

  • Contacting your lead pastor for official Table 1 & 2 information.
  • Pulling reports from a database your church office might keep
  • Or conduct a survey

Collect the following demographic information about the people who regularly attend your worship services. (In most cases, this is the primary group of people who call your church their church):

  • Age
  • Family/household situation (single, married, children/no children, other household members)
  • Ethnicity
  • Education level
  • Income level
  • Geography (zip code report)
  • Church association (member, participant, newcomer)

CONGREGATIONAL BEHAVIOR AND RESPONSE REPORT

Gather attendance or response data from the past year's ministry programs and initiatives for all ages. You can get this information rom your church office, conference office, or the Research Office of General Board of Global Ministries.  Include:

  • Attendance at events, programs and classes (Worship, UMW, Bible Studies, Wednesday Night Fellowship etc.).
  • Responses to requests for donations (monetary and goods/services).
  • Responses to requests for volunteers.

COMMUNITY DEMOGRAPHIC AND BEHAVIORS REPORT

Gather demographic and psychographic (behavior/thoughts) information about your community.

Contact your Annual Conference or United Methodist Communications to work with you to obtain this information. The information should include:

  • Age
  • Family/household situation (single, married, children/no children, other household members)
  • Ethnicity
  • Education level
  • Income level

Most of the reports we offer are free, while others are available at a minimum cost. Click here to contact the United Methodist Communications office.

CHURCH BUDGET AND STAFFING REPORT

The overall church budget, with all communications/marketing expenses , as well as individual ministries expenses noted.