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Getting Started

WHY SHOULD YOUR CHURCH CREATE AN OUTREACH MARKETING PLAN?

  • To fulfill your church's God-designed calling and purpose.
  • To prosper and grow in the areas where God has uniquely gifted your church.
  • To improve how you communicate with and impact the people you want to reach for the Kingdom.
  • To be good stewards of church resources (time, energy, money, people, facilities), ensuring they are working together for your church to be most effective.

WHO IS INVOLVED IN OUTREACH MARKETING?

The Marketing Plan Coordinator is a staff or lay person recruited by the Lead Pastor to lead and coordinate details for this process. He/she will keep the MASTER copy of YOUR MARKETING PLAN.

The Marketing Plan Team is made up of church leaders who will carry out the homework and action steps to develop YOUR MARKETING PLAN. In smaller churches, this may be the Lead Pastor and Marketing Plan Coordinator. In mid-size churches, it could be a team of five to seven. And, in larger churches, up to 20 people. Consider including the following people on the team:

  • Pastor
  • Communications Coordinator
  • Evangelism Chair
  • Outreach Chair
  • Age-level Coordinator nearest to your target audience (as this become clearer throughout the process)
  • Discipleship Chair
  • Trustees (if appropriate)
  • Volunteers gifted in marketing and communications

HOMEWORK

Prepare the following reports and distribute them, along with YOUR MARKETING PLAN workbooks, to each Marketing Plan Team Member.

  • Congregational Demographic Report
  • Congregational Behavior and Response Report
  • Community Demographic and Behaviors Reports
  • Church Budget and Staffing Report

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