Church Marketing Plan - Introduction
Church Marketing Plan Tool
We're glad you're here!
Your church wants to impact lives, helping people know Christ and engage them through Christian discipleship and outreach marketing. We can help you accomplish this!
The Church Marketing Plan Tool provides several templates and step-by-step instructions to help you create a custom plan that helps connect the unique church God has created you to be with the people He has called you to reach.
Getting started: What is church marketing?
"Church marketing is the process of the church identifying and meeting or contributing to the spiritual, community (sense of belonging) and service needs of its neighbors and surrounding neighborhood." - Overcoming Your Fear of Flying
In other words, church marketing is strategic planning for outreach evangelism.
Overview - Why should your church invest in outreach marketing? Read more
- Theology - In the language of Marketing, we speak of internal and external audiences. The New Testament is full of these examples, though different language and metaphors are used.
- Process - This tool is not something to be read, but is highly interactive. Learn who is involved in outreach marketing.
- Structure - Your outreach plan has five steps. Each step has its own homework and action steps.
- Homework - Pull together demographic and statistical information about your congregation and community.
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How to rethink your church’s direct mail strategy
Physical mail is not out for the count. Revisit your mail strategy and think about when and why you might send paper to people via their local mail carrier. Read More
4 awesome ideas to boost stewardship campaigns
Stewardship campaigns are as important as they are predictable. Adding one or all these simple technology solutions may help you bring a fresh perspective to the long-standing tradition. Read More
The power of a story: crowdfunding success guide
Through attractive pages, an easy process and an efficient plan, churches can use crowdfunding to raise designated funds by garnering many (often smaller) online donations. Read More
How to thank your amazing givers
Small expressions of appreciation help donors feel loved and involved with ministry. Increase the desire for donors to give with these five creative ways to say "Thank you!" Read More