Church Marketing Plan - Introduction
Church Marketing Plan Tool
We're glad you're here!
Your church wants to impact lives, helping people know Christ and engage them through Christian discipleship and outreach marketing. We can help you accomplish this!
The Church Marketing Plan Tool provides several templates and step-by-step instructions to help you create a custom plan that helps connect the unique church God has created you to be with the people He has called you to reach.
Getting started: What is church marketing?
"Church marketing is the process of the church identifying and meeting or contributing to the spiritual, community (sense of belonging) and service needs of its neighbors and surrounding neighborhood." - Overcoming Your Fear of Flying
In other words, church marketing is strategic planning for outreach evangelism.
Overview - Why should your church invest in outreach marketing? Read more
- Theology - In the language of Marketing, we speak of internal and external audiences. The New Testament is full of these examples, though different language and metaphors are used.
- Process - This tool is not something to be read, but is highly interactive. Learn who is involved in outreach marketing.
- Structure - Your outreach plan has five steps. Each step has its own homework and action steps.
- Homework - Pull together demographic and statistical information about your congregation and community.
5 over-the-top ideas for your back-to-school kickoff
For teens, there may be no bigger seasonal transition than starting back to school. This is the perfect time for a fun outreach event. Read More
Is your church missing out on the latest bright, shiny thing?
It's good to be an early adopter! Just be practical and strategic. Do your research. Technology, while great, will not fix bad church strategy. Read More
How to have a vacation when you can’t leave town
Ministry burnout is a very real danger and vacations a very real necessity. But how can you “get away” when getting away seems impossible? Read More
Leading your community when disaster strikes
Our churches and districts must be prepared to respond to tragedy -- whether natural disaster or acts of violence. Here are five ways to prepare for events we pray never... Read More
Embrace technology to make meaningful family connections
You've heard it before. Technology is destroying our families. But research suggests otherwise. Here are a few ways to use technology to bring families closer. Read More