Skip Navigation

Church Marketing Plan - Introduction

Church Marketing Plan Tool

We're glad you're here!

Your church wants to impact lives, helping people know Christ and engage them through Christian discipleship and outreach marketing. We can help you accomplish this!

The Church Marketing Plan Tool provides several templates and step-by-step instructions to help you create a custom plan that helps connect the unique church God has created you to be with the people He has called you to reach.

Getting started: What is church marketing?

"Church marketing is the process of the church identifying and meeting or contributing to the spiritual, community (sense of belonging) and service needs of its neighbors and surrounding neighborhood." - Overcoming Your Fear of Flying

In other words, church marketing is strategic planning for outreach evangelism.

Overview - Why should your church invest in outreach marketing? Read more

  • Theology - In the language of Marketing, we speak of internal and external audiences. The New Testament is full of these examples, though different language and metaphors are used.
  • Process - This tool is not something to be read, but is highly interactive. Learn who is involved in outreach marketing.
  • Structure - Your outreach plan has five steps. Each step has its own homework and action steps.
  • Homework - Pull together demographic and statistical information about your congregation and community.

Next section: Overview >>

Related Articles


4 awesome ideas to boost stewardship campaigns

Stewardship campaigns are as important as they are predictable. Adding one or all these simple technology solutions may help you bring a fresh perspective to the long-standing tradition. Read More

How to thank your amazing givers

Small expressions of appreciation help donors feel loved and involved with ministry. Increase the desire for donors to give with these five creative ways to say "Thank you!" Read More

How to use your church’s history for good

Church leaders must think like historians. That means basing decisions on facts and having an open mind, even about long-held assumptions. Read More

5 incredible illustrations from biblical archaeology

Stories in the Bible can sometimes be difficult to visualize. These biblical archaeology illustrations bring the Bible to life by showing how God was at work in the lives of... Read More

The United Methodist Church offers a variety of branding and advertising resources. Photo by Kathleen Barry, United Methodist Communications.

Making the most of your advertising dollars

Even with limited funds, you can learn how to effectively share the good word about your church. Employ these strategies from successful advertising campaigns. Read More

How to write your way to a better Bible study

Combine note-taking and journaling to enhance your Bible study, prayer time and sermon preparation. Read More