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Church Marketing Plan - Introduction

Church Marketing Plan Tool

We're glad you're here!

Your church wants to impact lives, helping people know Christ and engage them through Christian discipleship and outreach marketing. We can help you accomplish this!

The Church Marketing Plan Tool provides several templates and step-by-step instructions to help you create a custom plan that helps connect the unique church God has created you to be with the people He has called you to reach.

Getting started: What is church marketing?

"Church marketing is the process of the church identifying and meeting or contributing to the spiritual, community (sense of belonging) and service needs of its neighbors and surrounding neighborhood." - Overcoming Your Fear of Flying

In other words, church marketing is strategic planning for outreach evangelism.

Overview - Why should your church invest in outreach marketing? Read more

  • Theology - In the language of Marketing, we speak of internal and external audiences. The New Testament is full of these examples, though different language and metaphors are used.
  • Process - This tool is not something to be read, but is highly interactive. Learn who is involved in outreach marketing.
  • Structure - Your outreach plan has five steps. Each step has its own homework and action steps.
  • Homework - Pull together demographic and statistical information about your congregation and community.

Next section: Overview >>

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