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Does your church have curb appeal?

SUMMARY: We often become concerned about church visitors after they actually enter the church. Consider, however, how many people pass your church and never come inside?

To the passer-by, what does the outside of your church communicate? To the Internet surfer seeking area churches, what does your Web page communicate about your church? How is your “curb appeal”? Consider these important areas to heighten your curb appeal.

Your Physical Property
Take an honest assessment of the front of your church, the view most noticeable from a distance or from the road. If you have more than one side in highly trafficked areas, it might be helpful for you to do this assessment of each side. 

  1. Does your church have a sign? Is it old and needing repair? Is it large enough to read from a distance? Should you share information that is more pertinent?  
  2. Look at the landscaping. When was the last time someone pulled weeds or added mulch? Do the shrubs need pruning?
  3. Does the landscape appeal to the eye? Do flowers or blooming shrubs or trees provide color and interest to those driving by? Does a beautiful sculpture, cross or other architectural feature need attention? 
  4. Look at the entrances to the parking lot. Are they clearly marked? Does someone keep the parking lot clean and accessible to all, including those who use wheelchairs and walkers? 
  5. The church entrance, much like an entry to your home, should be welcoming. What do the doors of the church convey to you? Have they received any TLC lately? 
  6. In what ways does the front of your church convey “life” when people gather at the church – Wednesday evenings, Sunday mornings, throughout the week? 

Your Internet Property
More and more, people decide where to worship and size up the church and its ministries based on what they find on the church’s Web page. What does your church’s webpage say about you?

  1. What does the homepage convey? Is it dull and lifeless or full of energy and life? Is it “user friendly” to the first-time visitor? 
  2. Is the information on your page current and relevant? Who is your webmaster? What is his or her knowledge of or expertise in Web page design? What is her or his commitment to maintaining an up-to-date and innovative Web page for the church?
  3. Is it easy to find staff-contact information? 
  4. Does your site include pictures? What are the ages of the people in your pictures? What emotions do the people in the pictures display? 
  5. How easy is it to find the various ministries and programs on your Web site?   
  6. What is your church’s Web site address? Is it easy to remember or connected with the church’s name? 

Curb appeal communicates either a positive or a negative image of the church. What do you want to convey to the community? Whatever your church decides, make sure it honors God and displays God’s splendor. A warm and welcoming visual invitation is all it takes for many people to walk through your door for the first time.