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How to get started with Facebook ads - Part 2

This episode of the MyCom Church Marketing Podcast is the second of two parts on Facebook advertising, and today our guest is Alejandro Reyes. Alejandro is the genius behind Church... Listen

How to get started with Facebook ads - Part 1

This episode of the MyCom Church Marketing Podcast is the first of two parts on Facebook advertising, and today we will walk you through what you need to know to... Listen

Learning session: YouTube for churches

In this recorded learning session, our experts demonstrate the basics of YouTube as well as provide in-depth tips and hints. View

Learning session: YouTube for churches

In this recorded learning session, our experts demonstrate the basics of YouTube as well as provide in-depth tips and hints. View

Live learning session: Instagram for churches

</style> <div id="slf-wrapper"> <div id="headline" style="width:100%;text-align:center;padding:0px;border-top:3px solid #00462D;"> <div style="background: #a7228d; /* Old browsers */ background: -moz-linear-gradient(-70deg, #a7228d, #ef8222); /* FF3.6-15 */ background: -webkit-linear-gradient(-70deg, #a7228d, #ef8222); /* Chrome10-25,Safari5.1-6 */ background: linear-gradient(to bottom right, #a7228d,#ef8222); /* W3C, IE10+, FF16+, Chrome26+, Opera12+, Safari7+ */ filter: progid:DXImageTransform.Microsoft.gradient( startColorstr='#a7228d', endColorstr='#ef8222',GradientType=1 ); /* IE6-9 */copy; border-bottom: #900 solid 3px;"> <div class="containedwidth top" style="padding: 0px 0px 0px; display:block;"><!-- EDIT IMAGE HERE --> <div class="row"><img class="max-width-full" data-pm-ignore="yes" src="http://s3.amazonaws.com/Website_Properties_UGC/learn/Social_Media/PI_Graphic_Instagram_FINAL2_1200x630.jpg" style="max-width: 1200px; width: 100%;" /></div> </div> </div> </div> <!-- EDIT DIVIDER HERE --> <div style="background: #a7228d; /* Old browsers */ background: -moz-linear-gradient(-70deg, #a7228d, #ef8222); /* FF3.6-15 */ background: -webkit-linear-gradient(-70deg, #a7228d, #ef8222); /* Chrome10-25,Safari5.1-6 */ background: linear-gradient(to bottom right, #a7228d,#ef8222); /* W3C, IE10+, FF16+, Chrome26+, Opera12+, Safari7+ */ filter: progid:DXImageTransform.Microsoft.gradient( startColorstr='#a7228d', endColorstr='#ef8222',GradientType=1 ); /* IE6-9 */copy; border-bottom: #900 solid 3px;"> <div class="containedwidth" style="text-align:left;padding: 20px 20px 30px;min-height: 1000px;"> <div class="row" style="max-width: 1200px;margin: 0px auto;"><!--EDIT SIGNUP FORM HERE --> <div class="fourthwidth register-marketo-form-slf" style="background: #ef8222; border-radius: 7px;color: #000 !important;display: block;float:left;border: 2px solid #FFF;box-shadow: 0px 3px 0px #000;"> <h2 style="font-size: 24px; font-family: 'Helvetica Neue', helvetica, sans-serif;font-style:italic;font-weight:700;margin-top: 20px; margin-left: 20px; margin-right: 15px; color:#fff;">Sign Up Here!</h2> <script src="//app-sj17.marketo.com/js/forms2/js/forms2.min.js"></script> <form id="mktoForm_2183">&nbsp;</form> <script>MktoForms2.loadForm("//app-sj17.marketo.com", "078-JXQ-643", 2183);</script></div> <!-- EDIT WEBINAR DESCRIPTION HERE --> <div class="halfwidth" style="color:#FFF; font-family: helvetica, sans-serif;float:left;padding: 0px 10px;text-align:center;"> <h2 style="font-size: 22px; font-family: 'Helvetica Neue', helvetica, sans-serif;font-weight:600;margin-top: 10px;color:#FFF;"><span style="font-size: 34px; font-weight: 300;">Join our free Live Q&amp;A</span><br /> on Dec. 5 at 12:00 pm CST!</h2> <p style="color:#FFF;font-smoothing: anti-aliased;">With 1 billion monthly users, Instagram is the fastest-growing social media network.</p> <p style="color:#FFF;">Does this photo-sharing app have a place in local church communications? The answer is yes!</p> <p style="color:#FFF;">Find out how to embrace Instagram’s outreach and connection opportunities during a free webinar on <strong>December 5 at noon </strong>central time. We will outline the basics of Instagram, explore ways to incorporate it into church communication plans, and answer your questions about utilizing Instagram for ministry.</p> <p style="color:#FFF;">Before the session, you can begin learning about Instagram by watching a <a href="http://www.umcom.org/learn/instagram-basics-how-to-start-using-instagram-for-your-church" style="color: #FFF; font-weight: 700;" target="_blank"> series of short training videos </a>.</p> </div> <!-- EDIT PRESENTERS HERE --> <div class="fourthwidth" style="float:left; border: 2px solid #FFF;box-shadow: 0px 3px 0px #000; border-radius: 7px; background-color: #a7228d; text-align: center;"> <h2 style="font-size: 24px; font-family: 'Helvetica Neue', helvetica, sans-serif;;font-style:italic;font-weight:700;margin-top: 10px;color:#FFF;text-align:center;">Your host</h2> <img alt="Steven Adair, United Methodist Communications" src="http://s3.amazonaws.com/Website_Properties_UGC/learn/Social_Media/adair-circle.png" style="width: 126px; height: 127px; border-radius: 200px;" /> <p style="color: #FFF;text-align:center; padding: 0px 10px;"><b>Steven Adair</b><br /> <span class="font-family: 'Helvetica Neue', helvetica, sans-serif !important;"><i>Social Media Marketing Specialist</i></span></p> </div> </div> </div> </div> </div> <!-- EDIT FOOTER SECTION HERE --> <div id="footerSection" style="background:#a7228d;padding: 20px;"> <footer class="footer"> <div class="containedwidth"> <div class="row" style="text-align:center"> <div class="mktoText" id="footer-copyright" mktoname="Copyright">&nbsp;</div> <div class="text-center footer-links"> <div class="mktoText" id="footer-links" mktoname="Footer Links"><a class="navbar-brand text-logo" href="http://www.umcom.org/" style="display:block;text-align:center;margin:0 auto;width:90%"><img src="http://s3.amazonaws.com/Website_Properties_UGC/learn/Social_Media/logo.png" style="margin: 0px auto; height: 52px;" /> </a> <p style="font-size:14px;color:#fff;line-height:20px;padding-top:0px;">© 2018 United Methodist Church</p> </div> </div> </div> </div> </footer> </div>' override='In this recorded learning session, our experts demonstrate the basics of YouTube as well as provide in-depth tips and hints.' override2='' preview_words='30' show_full_summary='{mrow:show_full_summary}' } View

Q&A: Social media for churches, Prt. 2

This recorded learning session is a continuation of the Social Media Q&A held earlier this year, and answers your remaining questions about Facebook, Twitter and Instagram. View

Improve your Instagram ministry with one simple change

Instagram can be an effective tool for ministry, but standard profiles lack some of the features and information needed to take a strategic approach. Consider converting to a business profile... Read More

Are you snapping your teens? A case for Snapchat in church

According to a recent survey, 75% of teens age 13-17 use Snapchat. The fun, casual nature of Snapchat lets you build closer relationships with teens than often happen online. Read More

Aiden Taylor (right) provides Judy Johnson with tips on using her mobile phone. Photo by Christina Kincaid, Asbury Memorial United Methodist Church.

Older adults are techier than you think

The number of older adults is growing rapidly, and they are increasingly embracing technology. Both of these factors affect how the church uses technology to communicate with older members. Read More

7 deadly sins of church social media

Lots of places tell you what to do on social media, but what about things to avoid? These are seven reliable ways to undermine the time and effort you're putting... Read More

The Facebook strategy you need to quit today

In early 2018, Facebook announced changes to the News Feed and how content is distributed. Here's what churches need to know. Read More

Which social media platform is the best for getting your message out? Illustration by Cindy Caldwell, United Methodist Communications.

Facebook vs. Twitter: Which social media advertising to use?

Social media is a crucial platform for getting your message out. But how do you choose which service to use? Get some tips from a professional marketer. Read More

How to make church memes and why they matter

Lighten up and ride the wave of viral memes as a part of your marketing strategy. Learn how to promote events, recruit volunteers and share scriptures with style! Read More

Marketing magnets that bring new people to you!

All churches want to connect and engage with people in their community. Lead magnets, a tool common in business but uncommon in the church world, provide a way to begin... Read More

It is time to resurrect Facebook Groups

Conventional wisdom has been to focus on Facebook Pages rather than Groups. Thanks to a renewed focus from Facebook, groups are back and can help online communities connect more deeply. Read More

Q&A: Social media for churches

This learning session gives a brief overview of social media platforms and then delves into participant questions about Facebook, Twitter, Instagram and YouTube. View

How to use social media to restore trust in the church

Trust is central to the relationship between your church and community. Discover actionable tips that turn your online channels into powerful tools for building that trust. Read More

How to respond to trolls, haters, and honest feedback on Facebook

It is not a matter of if, but when, you will have to deal with negative content on your church’s Facebook page. Learn how to handle these touchy situations. Read More

How to give your church’s Facebook page a facelift

Discover new ideas to freshen up your church's Facebook page and increase engagement. Read More