Blog Ministry Overview
Would you like to reach 4 billion people1 every day with your church’s ministry and mission absolutely free? Then you might be ready to start a blog ministry. With more than 4.6 million new blog posts appearing in cyberspace each day2, it is time for your church to harness this free online communications tool. A blog is a “web log” originally developed as an electronic journal or diary for people to share personal experiences.
Today, blogs by individuals and groups range from grassroots organizing to faith journey and resource sharing. Creating a blog for your local church is a quick and easy way to share information and generate interest and involvement for a particular ministry. It is also ideal for engaging members, visitors and seekers in conversations about their spiritual lives and faith questions.
Your pastor could host a “Sermon Reflections” blog where people offer insights about the Scripture readings that form the foundation of the Sunday sermon or share real-life examples of biblical stories. Perhaps your missions committee could host a blog to enlist support for the congregation’s disaster-relief efforts or the community food pantry.
Consider creating a blog that lists upcoming events, highlights stories of changing lives, reports ministry news or provides devotionals. Your blog also can include links to your church Web site, display photographs, and feature video and audio clips.
A successful blog has a clear focus and is to-the-point and genuine. Target a specific audience or interest group — and be consistent. People will be more likely to read and subscribe to your blog ministry if you write frequent, short posts and invite comments.
If you know how to send and receive e-mail, you can create and host a dynamic blogging ministry for your church in just a few minutes. It is a free, easy way to connect with people.
A compelling case for church blogs
Today, we present a case for the church blog. What are the benefits? What are the barriers and how do we overcome them? Listen
An SEO primer for church websites and blogs
How do churches befriend Google and get in front of searching eyeballs? We’ll talk about search engine optimization tips and tools you can use to find and reach your... Listen
How to boost your blog’s social shares, traffic and SEO value
What’s the point in writing, if no one ever reads your stuff? Is your blog bearing fruit? Take these simple steps to increase readership and get Google to put... Read More
7 tips to draw visitors with social media
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10 tips for keeping your website or blog fresh
Updating your church’s website or blog can seem daunting, especially if you lack inspiration or time. Use these 10 ideas when you are stuck in a rut. Read More
7 common pitfalls in marketing blogs
A blog is your personal stage for the world. However, if only a few people know about your blog, your stage becomes a milk crate in your living room. These... Read More
Blog Ministry Resources
To build a dynamic blog ministry, consider these resources: BLOGGING WEBSITES These blogging websites offer free services and are as easy to use as email or... Read More
To get started with your blogging ministry today, follow these steps. Read More
Blogs in Plain English
A video for people who wonder why blogs are such a big deal. http://commoncraft.com View