Chief Executive, United Methodist Communications
The Rev. Larry Hollon leads the global communications agency of The United Methodist Church.
United Methodist Communications seeks to increase awareness of the denomination in communities and nations around the world, as well as offering services, tools, products and resources for communications ministry.
Since being named general secretary in 2000, Hollon has led the denomination in the creation of award-winning advertising campaigns that have significantly raised both public awareness and favorable impressions of The United Methodist Church. A visionary leader in global health issues, his leadership has been instrumental in raising millions of dollars to save lives through malaria prevention.
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Hollon was chosen by the Nashville Chapter of the Public Relations Society of America as the winner of the 2008 Apollo Award, an award given annually to a senior Middle Tennessee executive who has a proactive public relations and communications philosophy and, as a leader, demonstrates the public relations function within his or her organization. In 2011, he was named the 2011 Communicator of the Year by the United Methodist Association of Communicators.
Before joining United Methodist Communications, Hollon was an award-winning producer whose primary focus was telling the stories of persons affected by poverty. His work has taken him to more than 50 countries to collaborate on projects ranging from the stories of street children in Brazil to economic self-development in rural villages in Africa. His clients have included Fortune 500 companies, governmental agencies, and nonprofit organizations. He has also worked in television news and commercial radio as a talk show host, and has been published in numerous publications.
In 2012, Hollon authored We Must Speak: Rethinking How We Communicate Faith in the 21st Century. The book issues a clarion call to action for mainline denominations to speak now in the language of the day or risk becoming obsolete in this media-saturated world.
Hollon is an ordained elder in The United Methodist Church. He is a graduate of the University of Central Oklahoma and Saint Paul School of Theology.
In his spare time, he enjoys photography, astronomy and riding through the countryside on his favorite motorcycle – a vintage Kawasaki Vulcan Drifter.